Front cover image for The handbook of global health communication

The handbook of global health communication

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches Publisher's note
eBook, English, 2012
Wiley-Blackwell, Chichester [England], 2012
Electronic books
1 online resource (xx, 658 pages) : illustrations.
9781118241820, 9781118241868, 9781118241806, 9781118241905, 9781118241875, 1118241827, 111824186X, 1118241800, 1118241908, 1118241878
787849819
pt. 1. Perspectives on communication and global health
pt. 2. Theoretical perspectives on and approaches to health communication in a global context
pt. 3. Case studies of applied theory and innovation
pt. 4. Crosscutting issues
pt. 5. Conclusions : rethinking the field
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