The Handbook of Global Health Communication

Rafael Obregon, Silvio Waisbord
John Wiley & Sons, 2012 M03 12 - 680 páginas
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change

  • Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
  • Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
  • Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

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i am so happy to share this testimony with the world because generally there are so many doubts about the cure of HIV and HERPES
simplex virus This is real take it serious,my name is Jason and i am so happy that today i can give this testimony to the world and also help in saving life of people who has been condemned for death just as i was ,who will believe that a herb can cure HERPES and HIV VIRUS completely from the body , i never believe that this will work, i have spend a lot of money getting drugs from the hospital to keep me healthy, it got to a time that all i was waiting for is death to come because i was broke and i already have strong outbreaks from the herpes virus, one day i was going through the net asking questions online just to know more about the latest development in the medical sector to see if there is still hope then i stumbled on a post about about this great man called DR.Paul through an online friend who publicly made a testimony on how she was also cured of herpes simplex virus2 by this herbal doctor who is well known for his strong ancient herbal practice for HERPES, HIV, and CANCER cure,at first i doubted both the woman and the doctor just as so many that see's this post would doubt because medically it has been proven impossible but later i decided to give him a try so i emailed him I did not believe him that much, I just wanted to give him a try, he replied my mail and Needed some Information about me, then I sent them to him, he prepared a herbal medicine (CURE) and sent it through Online Courier Service for delivery, he gave my details to the Courier Office. they told me that 3-5 days I will receive the package and after receiving it, i took the medicine as prescribed by him at the end of 13days that the medicine lasted, he told me to go to the hospital for a test, and i went, surprisingly after the test the doctor confirm me Herpes simplex virus and HIV negative, i thought it was a joke, i went to other hospitals and was also negative the doctors were speechless and said it was a miracle, thank you sir for saving my life even if you cannot see this post i shall never stop testifying the impact you made in my life by restoring back my life when i was being stigmatized and even avoided by family and friends , I promise I will always testify of your good works. if you are herpes simplex virus or HIV patient, contact him and I am sure you will get cured, contact him via: emaill at ( )OR YOU CAN CALL HIM ON THES PHONE NUMBER (+2348101733265)THESE ARE THE THINGS DR.PAUL IS SPECIALISED . HERPES . HIV/AIDS . CANCER


Madagascar Protector Plus Brand of Condoms
Evaluation and Results
Participatory Research Approaches
The Role of Participatory Sketching
Learning by Going Along
Learning about Collaborators in an HIV PreventionIntervention through Network Mapping

Introduction and Background
Theoretical Entrypoints to Global Health Communication
Methodological Issues
Entrypoints for Praxis
Where to Rethink
How to Gauge Rethinking? Problem of Indicators and Measurement
How to Value Rethinking the Status of Health Communication or the Lack of It
What Are the Conditions Needed to Rethink Health Communication?
Who Has Time? Who Has Money?
Building the Capacity to Rethink Health Communication
Rethinking the Name
Rethinking the Limits and the Stigma of Health Communication
Rethinking Demand for Health Communication Where Has It Gone?
An Evolution of Thinking
Demand for Accountability
The Role of Community
Health Competence
Evolution of Methods and Measurement
The Contribution of Methods and Measurement to Theory
Applications of Multilevel Ecological Models
Developing a Global Model
Some Definitions
Evidence of Impact from Health Communication Programs
Commonly Used Study Designs for Evaluating BCC programs
Methodological Challenges in Determining Causality in Health Communication Programs
Family Planning Serial Dramas
Reducing Sexually Transmitted Infections
Oral Rehydration Therapy
Alcohol Abuse Prevention
Increasing Breast Cancer Awareness
Environmental Health
Promoting Care for Children with Disabilities
Promoting Hearing Safety
An Ecological Perspective
Key Terms
Theoretical Concepts Models and Developments
Theory Informing Research and Practice
Processes Contexts and Forms
Cases of Interpersonal Communication in Health Promotion and Planning
Theoretical framework
Tackling Maternal Mortality in India
Conceptual Framework and Methodological Considerations
Background to Puntos de Encuentro
An Alternative Approach to Social Change
What Is Complexity Science?
Successes Challenges and Paradoxes
The Challenge of Impact Evaluations
Discussion and Final Thoughts
Community Media
Community Media and Health Communication
Mediating Health Development from Below
Mediating Collective Decision Making
Mediating the Global and the Local
Mediating the Three Theoretical Trajectories
Community Media and Health Communication
The Extended Parallel Process Model
Extensions and Innovations
Addressing the Social Dimensions of HIV and AIDS and Understanding Social Change
Evaluation for What for Whom and Why?
The Scope of Evaluation
Innovative Approaches to Monitoring and Evaluation
Conclusions and Recommendations
The Scope of mHealth
Mobile Phones Global and Growing
Case Studies
Brand Research Methods
Brand Equity and PSI Brand Research
Life Mapping
In Summary
The Egyptian Context
Conceptual Approach
Strategic Design and Development
CHL Program Results
Background and Scope
Risk Communication Approaches and Theories to Inform Action
Communication for Avian Influenza Control
The Kurigram Case
Lessons Learned from Global Experiences in AI Control
Implications for Future Theory and Praxis
Medias Role in the HIVAIDS Response
Mozambiques Media Response to the National Health Emergency
The Journalists Role in HIVAIDS Problem Solving
Implications for the Publics HIVAIDS Response
Formats and Targeting Audiences
Creating an Enabling Environment
Transforming the Journalistic Culture
The Commitment to Methodological Learning
Interpellation of Imaginaries SecondGeneration Edutainment and Communication for Social Change
Interpellation of Social Imaginaries Regarding Sexuality Methodological Approaches
Early Findings Regarding the Interpellation of Sexual Imaginaries
Perceptions of Interlocutors in the Dialogue about Sexuality
Perceptions of Gender and Sexuality
Perceptions of the Body from a Gender Perspective
Who Courts Whom?
Gender Roles
Scope and Challenges Posed by the Reflection on the Strategy Implemented
Literature Review
Conceptual Framework
the Gender Equitable Men Scale in Brazil and India
Operations Research Design and Methods
Key Intervention Lessons
Cost analysis in Brazil
Conclusion Implications and Recommendations
Our Theoretical Standpoints
Description of the Project
Data Collection and Analysis
Research Findings
Conclusions and Future Directions
The Positive Deviance Approach
Reducing Maternal and Newborn Mortality in Pakistan
PD inquiry to Implementation
Why Latinos?
Starting from the Grassroots
Involving the Community
A Community Process
Theories Behind the Project
Evaluating the Project
Opportunities Obstacles and Recommendations
The birth of ACESS
Social Mobilization Activities
Lessons and Challenges
ACESS governance and social mobilization
Defining Social Mobilization in the Context of Alliances
Definitions Approaches Issues
Capacity Building in Health Promotion and Communication
A Competency Focus
Who Should Build and Strengthen Capacity in Health Communication?
Building and Strengthening Capacity through Institutionalization of Health Communication at University Level
Lessons Learned
Conclusions and Recommendations
Description and Measurement
Institutionalization of the Program
Lessons Learned
Health Citizenship in Contexts of Mediatization and Globalization
An Emerging Health Communication Agenda
Reappraisal of Development Communication Scholarship visàvis Contemporary Realities
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Acerca del autor (2012)

Rafael Obregon is Associate Professor in the School of Media Arts & Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the Journal of Health Communication. His research interests are health communication and development, capacity strengthening, and monitoring and evaluation.

Silvio Waisbord is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.

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