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For each of the five product categories listed in the form, please estimate for all records and tapes released in 1971:
(1) the average factory selling price per record
and per tape;
respectively, which have to be sold to
Variable costs are those costs which vary directly with the volume of records and tapes which are manufactured and sold. Fixed costs are those costs incurred regardless of the volume of units manufactured and sold. For example, all royalties, fund payments, and license fees vary with the level of units manufactured and sold. Also, a substantial portion of manufacturing costs (e. g., labor and supplies) may vary with the level of units manufactured and sold. However, probably most A&R, studio, recording, and talent costs and most selling promotion and general costs do not vary with the level of units manufactured and sold, and would be accounted for on a per release basis and allocated to one of the five sales categories.
. Any allocation of fixed costs the five product categories should be based on the total number of releases for each category. This procedure will, for example, attempt to allocate to tapes some proportion of overhead that otherwise might be charged entirely to LP's.
Please indicate the total number of releases issued by your company during 1971 in each of the five product categories listed below. Please also show the breakdown of each of the five totals in terms of the unit sales categories shown in the first column. For example, show the number of releases on 45's with sales of less than 2,000 with sales of from 2,000 - 3,999, and so forth. Note that the unit sales categories are for years 1971 and 1972 in total (in order to capture not less than a full year's sales, even for releases issued in December 1971).
(6) SELECTED MARKETING DATA
Note: Please round all figures in (6) to nearest thousand
where 000's on $ or units are requested.
BY FEBRUARY 9th