Those who rail against business as against the Golden Calf of modern have times seem frequently to forget how ating much they owe to it, and to its hand of nd maiden, advertising. If a calf can have a ent chandmaiden. We should perhaps have nation, aid milkmaid. Anyway, in this civilizaption on advertising is essential, says Mr. and Calkins, and we believe him-first, beusual cause he is a cultured gentleman who is cked also an advertising man; and, second, he flavt because he is an advertising man who is world also a cultured gentleman. "When I ch began my work thirty years ago," he aculaid, "the most conspicuous symbol of of an advertising was the picture of old Doc meant Munyon with upraised finger, declaring, rate There is hope." There is still hope a cand, thanks to Mr. Calkins, a lot of it, from for he has done as much as any one to dignify advertising to the rank of a proot session with a definite code of ethics. As lawe view of that profession, written pleasnturently and entertainingly, this book will Is its interest you. But may we say that we do at look forward with pleasure to the day when all artists and all writers will ng put their best work into advertising copy, terms when a first edition of Shaw's great fourmbinch double-column ad for Listerine will ase eagerly sought by the British Mube The beum, and when dealers and collectors months will bid furiously against one another at Tort the Anderson Galleries for some contemporary da Vinci's Mona Lisa whose smile owes its charm to Pebeco? ABINGDON NOT one picture in the Metropolitan Museum has withstood, alone, the dust and wear of centuries. Only by continual retouching, cleaning, and renovation, has the original beauty of the canvases been retained. . . . Abingdon Books are strengtheners of the Christian life, restoring the spiritual vigor of which a sometimes restless world deprives us. Abingdon Books are stimulating. They are practical. They are convincing. And they are thoroughly earnest. CHRIST AT THE ROUND TABLE By E. Stanley Jones Author of "The Christ of the Indian Road" "This is a lode of pure gold. More than once the thought occurred to us, "This is the longdesired sequel to "Kim," the work of a Christian missionary who has penetrated the Eastern mind."-The British Weekly. Price, net, $1.50, postpaid. PREACHING VALUES IN NEW TRANSLATIONS OF THE By Halford E. Luccock Here are the "high spots" in the three leading modern translations of the New TestamentMoffatt's, Goodspeed's, Weymouth's. Original, fertile in invention, stimulating to the imagination, these paragraphs of brief, pointed and incisive comment provide starting points for fresh thinking. Price, net, $2.00, postpaid. GOD THE GREATEST POET: MAN HIS GREATEST POEM "With all their rhythm these sermons have a very practical message. They are vital; they grip life; they aim at action. They are no mere reveries. They are skilful but they are something more; they are soulful."-Boston Evening Transcript. Price, net, $1.25, postpaid. THE TECHNIQUE OF PUBLIC WORSHIP By J. Hastie Odgers and Edward G. Schutz In this suggestive volume the authors "talk freely about our church worship, why we have it, what we mean by it, how we do it, and how it may be better done, assuming that there is room for improvement." Illustrated. Net, $2.00, postpaid. Catalog of Abingdon Books will be sent anywhere, free, on request THE ABINGDON NEW YORK Harford Powel, Jr.'s The Virgin Queene Little, Brown Immensely entertaining are the doings of Barnham Dunn, American ad outs coast-line was too long to prevent the vertising man, who one morning in the prerum-runners from landing cargoes. Almidst of his twelfth piece of copy sud though in those days rum was rum, and denly dashes his typewriter to the floor dot just any liquid containing alcohol. reOne of the things we fought the Revoluaction for was the right to import rum eduty free. Why even Paul Revere's ride nder was laced with rum. That, say the recforords, was why Paul was so noisy and and starts for England. He acquires a manor, a general factotum in the shape of an ex-major who is down on his luck, and sends for his daughter to come visit him. And then William Shakespeare and Queen Elizabeth and the soke so many people up that night. Provost of a famous school and the Lord Well, well! And rum was back of the slave trade, which proceeds gayly and swiftly to its uch of which is told in this book. It appointed close on the morning when Chancellor take a hand in the plot, sickens one to read even a modified ac Count of the horrors of those slave ships, the piece of copy which he tore up at the to which the blacks were packed like beginning of the first chapter. To those Sardines, their bodies touching, with scarcely head room enough to sit up. begin with an arresting first sentence we And there they remained for months. Dunn, back in his office, starts again on who believe that a book should always commend the first sentence in this book. PRESS, Publishers CINCINNATI We have never seen one that was arrestinger. The Songs of Paul Dresser Boni & Liveright If you're of a certain age, these popular ballads of yesteryear will bring the tear of gentle melancholy to the eye of remembrance. Here they are, words and music "On the Banks of the Wabash," "The Blue and the Gray," "Just Tell Her that You Saw Me," and some fifty others, with an introduction by Theodore Dreiser, the author's brother, and illustrated with lantern slides of the period. Dresser's songs were popularized without the aid of the radio or the ukulele, yet we believe that no one over forty who reads these words but will be able without a moment's hesitation to complete practically all of the chorus beginning, "One lies down near Appomattox." LITTLE "ADS" THAT REACH FAR The Outlook Classified columns are care- ganda squad, such a tradition made headway. Today a formidable proportion of the Alabama voters believe that essentially this transaction happened. In the spring of 1920, with faith hotter and cotton prosperity madder than it has been since, such an engaging bit of folklore, however spread, explains how Congressman Heflin won twenty-nine per cent of the first and second choice votes in the complicated Democratic Senatorship primary, against strong and well "ITS WANTS" WILL FILL YOURS organized opposition, and became Sena The Movies (See page 65) "The Battles of Coronel and Falkland Islands."A British film; well worth your while. "Beau Sabreur."-Pepless desert drama. "The Chasers."-Harry Langdon won't get far with this one. "The Big City."-Lon Chaney in a flat picture. Maybe some one stepped on it. "Chicago."-See what the movies can do when they try. "The Circus."-Charlie Chaplin's newest, and one of his best. "The Count of Ten."-James Gleason and Charles Ray in a good ring drama. "The Crowd."-King Vidor is a great director. The story is slim and depressing. "Czar Ivan the Terrible."-Hectic, but interesting Russian-made film. "The Divine Woman."-Greta Garbo has a tough time with this one. "Doomsday."-As dismal as it sounds. "Dressed to Kill."-Excellent crook melodrama. "Drums of Love."-A big eyeful from D. W. Griffith. "Finders Keepers."-Laura La Plante, and some hard-pressed humor. "Four. Sons."-Beauty, skill, tears, and hokum. "The Gaucho."-Douglas Fairbanks. "Gentlemen Prefer Blondes."-Plenty of chuckles for the business man. "A Girl in Every Port."-A pretty feeble vehicle for the large Victor McLaglen. "The Jazz Singer."-Al Jolson + Vitaphone Price of Admission. = "The Last Command."-Emil Jannings in a picture worthy of him. "The Last Moment."-Interesting tricks, if you like them. photographic "The Latest from Paris."-Something pleasantly innocuous, with Norma Shearer. "The Legion of the Condemned."-After "Wings." A long way after. "Love Me and the World is Mine."-For insomniacs and very young cash-girls. "Mother Machree."-For the Irish vote. Very nice. "The Noose."-A pretty fair Richard Barthelmess picture. "Red Hair."-Clara Bow and Elinor Glyn. Decide as you see fit. "Rose Marie."-Run! again. Here's the Mounted Police "Sadie Thompson."-Gloria Swanson and Lionel Barrymore trying not to play "Rain." "The Secret Hour."-"They Knew What They Wanted" dolled up for the screen with Pola Negri and Jean Hersholt. Good. "The Showdown."-Tropical mix-up, and how. "Simba."-See it-you'll thank us. "Skyscraper."-An interesting and entertaining picture. "The Smart Set."-You'll die outside, seeking air. "Soft Living."-A nice enough little drama, with Madge Bellamy. "Speedy."-Harold Lloyd in your money's worth. "Stand and Deliver."-Rod La Rocque stands, but doesn't deliver. "Street Angel."-Janet Gaynor, Charles Farrell, and some fine scenes. We were hopelessly bored. "The Student Prince."-A Lubitsch production. Don't miss it. "Sunrise."-The best picture on any screen today. "Tenderloin."-The talking picture. They'll have to do better. "That's My Daddy."-Reginald Denny in a pleasant farce. "The Trail of '98."-Big Alaskan melodrama, with some grand scenes. "Two Lovers."-Ronald Colman and Vilma Banky in a romantic picture of the sixteenth century. "We Americans."-Melting-pot drama with good "Wings."-Still soaring toward a record. spots. tor Heflin for an unexpired term of four years. To a less shrewd statesman the immediately subsequent fall in the price of cotton during the same season might have brought ruin. But as a serious economist "Tawm" was above such petty hazards of fortune. If cotton dropped to 15 cents, and worse, that showed that some villain must be at work. "Tawm" astutely, and to the entire satisfaction of Alabama's more ardent hero worshipers, discovered the villain in W. P. G. Harding, the Birmingham banker, whom President Wilson had made Governor of the Federal Reserve System. Cotton had broken, because Governor Harding, a citified industrial capitalist, and hence the natural enemy of honest farmers, had jockeyed the Federal rediscount rates on purpose to make it break. SE ENATOR HEFLIN preached this doctrine in Congress and on his State tours with a wealth of attractive personal denunciation, until he ranked almost as high as the down-and-out cotton farmer's champion as he had before in his capacity of the creator of cotton prosperity. And eventually, in the routine. of the incoming Republican Administration's personnel changes, Governor Harding was removed from his high place to make way for a partisan of the nobler political faith. But in Alabama it was represented that "Tawm," as a militant cotton economist, had won another great victory over Baal and Beelzebub. The Senatorial campaign of 1924 came on, and no other aspiring Democrat thought enough of his chances even to offer "Tawm" opposition. Meanwhile, in 1924 and 1925 cotton prices soared again moderately, and the heroism and sagacity of Senator Heflin were again demonstrated. in Who said the revival had not come about because "Tawm" Heflin had got W. P. G. Harding fired? As a matter of fact, plenty of intelligent Alabamans said it, but they did not say it from the stump in opposition to "Tawm's" un mously indorsed-or rather accepte candidacy. But, of course, a statesman of the rare economic talents has other grad adapted to charming devoted audienc He is famous, for instance, for the platform stock of corn-field wit enj on the Southern stump since the dea of Private John Allen, of Mississip His worst enemies grant him this qua fication and admit him highly enjoyab His friends, for the most part, are dev of all set amusements in their lives cept the comic supplements in the Stat fi larger Sunday newspapers, and so that one of "Tawm's" meetings e few years fills the gap in their lives by the almost total absence of met politan "colyumnists," vaudeville, sophisticated wisecracking. They still cherish his more elabora buffooneries, such as his now sixte year-old description of Captain Rid mond Pearson Hobson shooting fo Senate seat with a popgun. "Pop" w the right word in that campaign, Hobson was a prohibitionist be "Tawm" had become one. Added to this playfulness are gifts! denunciation which make it possible the senior Senator to charge open any meeting he chooses that any in vidual or newspaper criticising him any manner for any cause was hired do it by the Pope-or, in his earlier m tant phases, by W. P. G. Harding's ions. Added, too, should be gifts making his opponents appear ridicu In his Senatorship fight in 1920, noti one of his opponents in the audience told the delectable story of his shoot at "an uppity nigger" in a Washing street car some half a dozen years p viously. Then he stentoriously follow it up with an invitation, aimed dir at the rival, to all who would have do likewise to stand up. The rival stood amid a volley of cheers which were entirely a tribute to his whole-sou sportsmanship. CROM these qualities the anti-Cath FRO campaign follows, if not as a m of course, at least logically. Alabam willing, even in the anti-Heflin rank believe that, with his gift for der visions, "Tawm" believes a good dea it. This is not necessarily inconsist with the fact that it fills up time a gets attention in a period when cot is neither very good nor very bad a there is little for a professional c economist to do in the way of sp binding. It had its merits, too, at a t when the Ku Klux Klan, on one of more belated appearances, was winn control of the State Government, cot field "Taugh just now, since "Tawm" has ather serted them in their fight on the power erests, the Klan leaders at the State atuse at Montgomery speak of Senator has thefin with almost as much coldness as vtedy speak of Mayor Jimmie Walker. Yet, as a matter of fact, even the rank file of Heflin supporters among since lansmen do not seem to be particularly efurred by the flow of philippics against him Court of Pius XI. I talked with a group of them in Montgomery recently, part and sympathetically, but all they uld give him was a grudging admisnts in th in that "Tawm was speakin' out in reting as usual and saying a lot of meetings that other fellows know but are raid to say." ther Fence Vaude Capt "Well, what about his set-to with Sen Robinson?" I asked, and waited for pressions of admiration. more "Well," they answered, "Tawm seems have lost his temper a little bit, just e everybody else does once in a while. ut he's done a lot for this State, so we n't let it worry us as much as it worampe some outsiders." Shoot tiona ss are it p hat Tar be ar In other words, what is a little verbal discretion in a great cotton economist hose heart and theology are in the ght place? I suspect that "Tawm's "will hold until somebody finds a ay of boosting cotton prices higher and ore ostentatiously. S. S. Van Dine: The Man Behind the Mask (Continued from page 48) an Dine. In this article appear the me ideas and even the same phrases at appeared over Mr. Wright's name. Van Dine and Mr. Wright not only eve in the same laws underlying the od detective novel, but express their lief in almost the same words. Either ath of these persons are only one, or se the non-existent Mr. Van Dine is agiarizing from the work of the existat Mr. Wright. It is also odd that Mr. right, in his introduction, should make aly a passing reference to the works of Jan Dine and that Van Dine should be not have written the books of Van Dine. Their incredulity is justified. On the basis of his past achievements, on the basis of his concern with the fundamental æsthetics underlying the arts, with the philosophy of Nietzsche, with the study of comparative religion, with music (he studied to become a conductor), with painting, with almost all forms of knowledge, Mr. Wright would seem to be about the last person to write the novels of S. S. Van Dine-were it not for Philo Vance. Also the skeptics seem to me to underrate Mr. Wright's suppleness and adaptability. Mr. Wright has proved that he is capable of enacting more than one rôle. The man who majored in ethnology and anthropology at Harvard, studied music at Rochester, and subsequently learned to paint as well as to interpret art, who worked on a newspaper and wrote a book outlining the rationale underlying the arts-such a man might well engage to write detective fiction just to prove that he could do it better than those who have been spending their lives in that occupation. "Does it not give you a sense of pride," I asked him, "to realize that you, an intellectual, coming in your maturity freshly to the field of detective fiction, should have made so popular a success, and at the same time have modified the type of the detective story?" He confessed that it gave him a sense of satisfaction. He told me that in writing the novels of Van Dine he had not lowered his standard, but that he wrote in obedience to other laws than those governing the composition of such specialized books as he has heretofore done. He has by no means ceased to be the man he was before he became Van Dine. Once he has completed his fifth, or sixth, identity and complete three booksdetective novel, he will return to his old "Philology and the Writer," "Modern Literature," and "Modern Music." The latter two will supplement his "Modern Painting" and, like it, will be applications of the critical theory enunciated in his "The Creative Will." Bearing in mind the character of his books of criticism-he had published fficiently familiar with the somewhat only one novel before he became Van sufficient to set at rest the doubts of hose who assert that Mr. Wright could been served, the present Mr. Van Dine is less unwilling, it seems to me, to YOUR favorite fly flicks for a second on the quiet water... : ·. Twice, three times you cast. Then whirr! You've hooked a big one. Quickly and easily your partner brings the "Old Town" around and holds it in position for the battle. "Old Towns" respond instantly to every dip of the blade. Sturdy in construction and light in weight too. When you go out where the big ones strike, be sure that you go in an "Old Town." Prices as low as $67. From dealer or factory. New catalog gives prices and complete information about sailing canoes, square-stern canoes, dinghies, etc. Also fast, seaworthy boats for Outboard Motors. Write for free copy today. OLD TOWN CANOE Co., 1865 Fourth Street, Old Town, Maine. "Old Town Canoes" acknowledge and resume the full use of his past name. He is aware, he said, that the time will soon come when he will have to acknowledge, officially, his pre-Van Dine identity. The Pratt Teachers'Agency sion that he regarded that type of novel 70 Fifth Avenue, New York Recommends teachers to colleges, public and private schools. EXPERT SERVICE EUROPEAN OREGON SCHOOLS When I asked him whether the adoption of a pen-name for his novels of crime detection was not a tacit admission that he regarded that type of novel as being on a lower plane than other forms of writing, he admitted that it was. He added, however, that the adoption of a pen-name constituted a temporary acceptance of the lower rating which detective-novel writing has in this country, as against England, where eminent men of letters are accustomed to publish detective fiction under their true names. He instanced A. A. Milne, G. K. Chesterton, John Buchan, A. E. W. Mason, Father Knox of Trinity College, Oxford, and, among the dead, Zangwill and Dickens. Mr. Wright may well inaugurate a similar state of pride for detective-novel writing in this country. If You're Sending Your Boy to Camp (Continued from page 47) will make the most money. A conservative estimate of $100 profit per boy might be made-$35,000 for the large camp; more, if the economy in the kitchen is severe. For too often the chief object of most summer private camps is to make money for the owners. John's welfare, I am sorry to say, is frequently secondary. It is in just this particular that the successful Scout camps have an advantage, though these Scout camps are by no means uniform in their success. But their hands are not tied by the necessity of showing a large financial profit. They are under no constraint to keep an unsatisfactory boy because of a possible loss of tuition. They can therefore give a thoroughly Mademoiselle Hartmann's School co-operative camp, and, while they have (LA MARJOLAINE), GENEVA. Up-to-date French-Swiss school for girls from 8 to 20 years. Highly rec ommended. Resident, day pupils. Every educational advan tage. Individual care. Stay in the mountains in winter and summer holidays. Booklets, details, Outlook Travel Bureau. their faults, pampering is not one of them. John would be given definite responsibility in a Scout camp. He would become a member of a patrol of eight BELMONT (GENEVA) boys led by a boy patrol leader, and FIRST-CLASS FINISHING SCHOOL FOR GIRLS Modern languages music, eurythmics. Winter sports. Summer holidays in the Alps. Best references in America. App y to Outlook Travel Bureau or the Principal, Mademoiselle Aubert, 6 Clos Belmont would sink or swim by his own efforts alone. He would have a real part in the program and the management of the camp. In short, he would soon feel that it was his camp for which to be either proud or ashamed. Any infraction of camp rules would be settled by a council of boy patrol leaders, and if his offense were great their verdict alone would send him home. And now we have uncovered the keystone of the successful boy's camp: responsibility; not just a lot of tedious du ties shelved off on him by a lazy c cilor, but genuine responsibility. A notable example of camp respo bility is to be found in a camp near York where the older boys have b most of the buildings and where the tire discipline and program of the ca are done on a self-governing plan boys being responsible to their elected leaders. The councilors in camp merely advise and direct, an character development achieved is so thing that might make many an e sive, elaborately equipped camp en It is a noteworthy point here that director of this camp prefers his co cilors to be experienced teachers recreational leaders. He does not p his councilors from boys still in coll or who have immediately graduated. Elaborate equipment is the pitfal many camp directors and is the bait y which many a gullible parent is foo It might be pertinent to mention of the unique features of modern mer camps for children, "the camp." I have in mind one such ca in the Adirondacks where boys and up to the age of eight years are tas living in separated units, but comi gether for common activities. The success of this camp has b sensational, as it affords opportuni self-expression and because it avoi one-sidedness of the segregated camp that desensitization to beauty and tesy often found in a strictly boys' c munity. It is not a "sissy camp" yet a "hard-boiled one." In conclusion, then, the camp John's mother needs to find should be a small one; preferably a camp the boys are divided into smaller under self-leadership-if possible, s utilization of the eight-boy patrol of the Scouts, with self-leadership directed by suggestion and the stim tion of wholesome competition. The game idea, now finding so cessful a place in modern edu should be frequently used in this ca To observant John more nature can learned from an ingenious treasure than from any amount of listening lecture with colored slides. Such a camp under the sympath direction of a camp director who teacher as well as a camper-and just a business man exploiting his c as a summer haven for the childre harassed parents-is John's moth goal. For in it John will learn to many helpful attitudes and const hobbies. His sense of social rela and obligations to his fellows will strengthened and much will have done to give him what neither the his home, nor his school could give Outlook Travel Bureau, New York, or Major Blake's Tours England and Continent Cars of every make for hire. Chauffeur "Drive your own car" arrangement. a caOffices in leading cities. Free advice. Personal attention. Outlook Travel Burean or New York Office, mal 578 Madison Ave. FUROPE 1928 Student Tours from $275 England ELEGANCE LUXURY HOWARD HOTEL, LONDON Every bedroom is fitted with running hot and cold water, central heating and telephone. The restaurant serves the very finest of foods and wines in the brightest and most attractive of surroundings. The lounges are spacious and luxurious. Bedrooms from $2.50. Inclusive terms arranged. Outlook Travel Bureau will make reservations for you. NORFOLK ST., STRAND, W.C. Cables: Howdotel, London Colorado Ranch Vacation in the Rockies of north Colorado. Only few guests taken. Good fishing in stream and lakes; beautiful mountain trails; saddle horses. Rates reasonable. References required and given. Write for booklet to T. P. BENNETT, Eggers, Col. Connecticut Select Summer Tours from $775 The Montowese House (High Grade Hotels) EUROPE A private party with an unusual itinerary has two, possibly four places open. June 27 to August 31. H. W. DUNNING & CO. 188 Rawson Rd., Brookline, Mass. Summer tour, strictly first-class. Sails June Fy Island, New Zealand, Australia, Thurs day Iand, Manila, China, Japan. Write o literature. BULLITT TOURS 1802 Garland Bldg., Chicago, Ill, or Outlook Travel Bureau 30 TIL Europe-Mediterranean Europe-Northern Africa, 8750-8920 katen Tours, 210 E. Preston St., Baltimore, Md. Indian Neck, Branford, Conn. A very popular family resort, delightfully located, seashore and country combined, wonderful trees, and an uninterrupted water view. Boating, bathing, tennis, music, dancing, saddle horses. Accommodates 250 guests. Send for booklet. W. A. Bryan cut Berkshires SUNCLAD ACRE In the Connectiis a historic Colonial house beautifully situated. In good preservation, with all modern comforts. An old terraced garden fragrant with old-timy flowers. Lovely walks and drives. Invigorating climate. Not gay, but 4 rooms avail very restful and unusual,ld be made. 2 hours ALICE BENNETT, Brookfield Center, Conn. from Grand Central. References. Address THE WAYSIDE INN New Milford, Conn. At foot of Berkshires Ideal for long stay or week-end. Bright, airy rooms; all modern improvements. Scenic beauty, health, good living. 80 miles from New York. Mrs. J. E. Castle, Prop. YEAR SHARON, Conn. The BARTRAM INN In the Berkshires. Attractive, comfortable, on beautiful village green. May 1 to Nov.1. Address Miss Beatrice M. Fay. Hotel Judson 53 Washington Sq.. New York City Residential hotel of highest type, combining the facilities of hotel life with the comforts of an ideal home. American plan $4 per day and up. European plan $1.50 per day and up. SAMUEL NAYLOR, Manager. Hotel Wentworth 59 West 46th St., New York City The hotel you have been looking for which offers rest, comfortable appointments, thoughtful cuisine. In the heart of theatre and shopping center, just off Fifth Ave. Moderate. Further details, rates, booklets, direct, or Outlook Travel Bureau. New York HURRICANE LODGE and Cottages HEART OF THE ADIRONDACKS Hurricane, Essex Co., N. Y. Secluded and accessible. Altitude 1,800 feet. Unsurpassed view of fifty miles Sentinel Range, Whiteface to Marcy. Golf links, saddle horses, swimming pool, tennis. Fresh vegetables, fine dairy. Furnished cottages. Separate suites and single rooms. Open June 14 to Oct. 1. Special rates in June and September. S. Belknap, Manager K. Belknap, Secretary Hurricane Lodge Hurricane, Essex Co., N. Y. ADIRONDACKS THE CRATER CLUB Essex-on-Lake Champlain, offers to families of refinement at very moderate rates the attractions of a beautiful lake shore in a locality with a remarkable record for healthfulness. The club affords an excellent plain table and accommodation with rooms or individual camps. The boating is safe, there are attractive walks and drives to points of interest in the Adirondacks, good tennis courts, and opportunities for golf. References required. For information relative to board and lodg ing address Miss MARGARET FULLER, Club Mgr., 2273 Woolworth Bldg., New York. For particulars regarding cottage rentals write JOHN B. BURNHAM, 233 B'way, New York. (For other Classified Advertisements see next page |