Understanding Michael Porter: The Essential Guide to Competition and Strategy

Portada
Harvard Business Press, 2012 - 236 páginas
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts.

Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas.

Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.

An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs.

Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.

 

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Derechos de autor

Otras ediciones - Ver todas

Understanding Michael Porter: The Essential Guide to Competition and Strategy
Joan Magretta
Vista previa limitada - 2011

Términos y frases comunes

activities Aravind Aravind Eye Hospital basic better brand business model buyers CEMEX chapter choices choose company’s Competition 2008 competitive advantage competitors configuration cost advantage create value decades deliver develop disruptive technology distinctive economic entrants example five forces analysis flat packs focus focused framework fundamental goal Harvard Business School Home Depot IKEA IKEA’s imitation important In-N-Out Burger industry profitability industry structure industry’s innovation invested kind of value Liz Claiborne look low cost low prices Lowe's lower cost lower prices Magretta managers manufacturing McDonald’s Michael Porter Netflix nonprofits offer organization outsourcing Paccar pany percent positioning Reed Hastings relative cost relative price retailer rivalry rivals segment sell serve Southwest Airlines strat strategy substitute success superior performance suppliers sustainable tailored value chain thing tion tive tomers trade-offs unique value value proposition Walmart What’s Zara Zara’s Zipcar

Acerca del autor (2012)

Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.

Información bibliográfica

TítuloUnderstanding Michael Porter: The Essential Guide to Competition and Strategy
G - Reference,Information and Interdisciplinary Subjects Series
AutorJoan Magretta
Ediciónilustrada
EditorHarvard Business Press, 2012
ISBN1422160599, 9781422160596
Largo236 páginas
  
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