Industry StudiesRoutledge, 2019 M07 23 - 412 páginas Featuring new chapters on casino gambling and the nursing home industry, and updated throughout, the new edition of this highly readable text analyzes well-defined industries from commodities and manufacturing to distribution and services, showing how firms compete with one another. Each study gives appropriate attention to government policies that have influenced competitive conditions in the industry, and the material is presented without the use of calculus so that anyone with some background in economic principles can benefit from it. The book provides balance in regard to the mix of industries dealt with, and also in the varying perspectives of the contributors. |
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... Advertising Share to Market Share, 1970-1988 3.1 Broiler Price-Quantity Relationships, 1950-2000 3.2 Top Broiler States 3.3 Vertical Structure of the Broiler Industry 3.4 Broiler Concentration, List of Tables and Figures.
... Advertising Share to Market Share, 1970-1988 3.1 Broiler Price-Quantity Relationships, 1950-2000 3.2 Top Broiler States 3.3 Vertical Structure of the Broiler Industry 3.4 Broiler Concentration, List of Tables and Figures.
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... Advertising. The second aspect of Alfred Sloan's marketing strategy involved periodic introduction of new models and changes in the appearance of existing cars. This was intended to differentiate products over time, cater to the customer ...
... Advertising. The second aspect of Alfred Sloan's marketing strategy involved periodic introduction of new models and changes in the appearance of existing cars. This was intended to differentiate products over time, cater to the customer ...
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... advertising. In dollar terms, the industry has long been one of the largest advertisers in the United States—the Big ... advertising effort. While GM's total advertising expenditures are the largest, model-by-model data from the 1970s ...
... advertising. In dollar terms, the industry has long been one of the largest advertisers in the United States—the Big ... advertising effort. While GM's total advertising expenditures are the largest, model-by-model data from the 1970s ...
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... advertising (and separately, style change) just leaves all companies with higher costs. The evidence in fact indicates that total advertising expenditure does have a positive effect on overall sales, so that counter-advertising by ...
... advertising (and separately, style change) just leaves all companies with higher costs. The evidence in fact indicates that total advertising expenditure does have a positive effect on overall sales, so that counter-advertising by ...
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... Advertising Practices in the U.S. Automobile Industry," Review of Economics and Statistics 75, no. 4 (November 1993): 649-56. 8. Kwoka. 9. An allegation along these lines was first made by J. Menge, "Style Change Costs as a Market ...
... Advertising Practices in the U.S. Automobile Industry," Review of Economics and Statistics 75, no. 4 (November 1993): 649-56. 8. Kwoka. 9. An allegation along these lines was first made by J. Menge, "Style Change Costs as a Market ...
Contenido
Differentiating a Commodity | |
The Critical Role of Innovation | |
Decline and Renewal | |
DISTRIBUTION AND SERVICES | |
Competing with Other Forms of Entertainment | |
Generating Controversy | |
Designing Products to Reduce Costs | |
Competition Distribution and Efficiencies | |
Rising Costs and Added Forms of Service | |
Competition and Network Access | |
About the Editor and Contributors | |
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advertising airline American Anheuser-Busch antitrust approval AT&T average barriers to entry beer benefits brands brewers broiler broiler industry cars casinos changes chicken companies compete competition concentration consumers costs customers declined demand deregulation distribution distributors drugs economic effect efficient electricity entrants example exhibitors fares Federal Federal Communications Commission FERC firms growth hardware health insurance important incentives increased industry's innovative installed base Japanese Journal largest major managed managed care manufacturing market power market share Medicaid Medicare mergers microcomputer Microsoft million minimills National network externalities nursing home operating passenger patent percent pharmaceutical plants poultry premium problem problem gambling processors product differentiation profits purchase rates RBOCs reduce regulation regulatory retail banking revenues route strategy structure switching Table telecommunications theaters transmission Tyson Foods U.S. Steel United utilities vertical integration