Routledge, 2019 M07 23 - 412 páginas
Featuring new chapters on casino gambling and the nursing home industry, and updated throughout, the new edition of this highly readable text analyzes well-defined industries from commodities and manufacturing to distribution and services, showing how firms compete with one another. Each study gives appropriate attention to government policies that have influenced competitive conditions in the industry, and the material is presented without the use of calculus so that anyone with some background in economic principles can benefit from it. The book provides balance in regard to the mix of industries dealt with, and also in the varying perspectives of the contributors.
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Competing with Other Forms of Entertainment
Designing Products to Reduce Costs
Competition Distribution and Efficiencies
Rising Costs and Added Forms of Service
Competition and Network Access
About the Editor and Contributors
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advertising airline American Anheuser-Busch antitrust approval AT&T average barriers to entry beer benefits brands brewers broiler broiler industry cars casinos changes chicken companies compete competition concentration consumers costs customers declined demand deregulation distribution distributors drugs economic effect efficient electricity entrants example exhibitors fares Federal Federal Communications Commission FERC firms growth hardware health insurance important incentives increased industry's innovative installed base Japanese Journal largest major managed managed care manufacturing market power market share Medicaid Medicare mergers microcomputer Microsoft million minimills National network externalities nursing home operating passenger patent percent pharmaceutical plants poultry premium problem problem gambling processors product differentiation profits purchase rates RBOCs reduce regulation regulatory retail banking revenues route strategy structure switching Table telecommunications theaters transmission Tyson Foods U.S. Steel United utilities vertical integration