Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 13
... processors sell , directly or indirectly , to an ever more professional and sophisticated retail sec- tor that can place its own demands on the pro- cessors . Vertical Integration The most distinctive feature of the broiler indus- try ...
... processors sell , directly or indirectly , to an ever more professional and sophisticated retail sec- tor that can place its own demands on the pro- cessors . Vertical Integration The most distinctive feature of the broiler indus- try ...
Página 14
... processors realized that consumers had difficulty distinguishing one brand of chicken from another . Processors knew the importance of the retail buyer and sought a favored status by making the retailer's job easier or less expensive ...
... processors realized that consumers had difficulty distinguishing one brand of chicken from another . Processors knew the importance of the retail buyer and sought a favored status by making the retailer's job easier or less expensive ...
Página 19
... processors with basic dressed broilers and parts as inputs for their finished products . The characteristics of this stra- tegic group are standardized quality , bulk ship- ments , no branding , less marketing emphasis , and selling to ...
... processors with basic dressed broilers and parts as inputs for their finished products . The characteristics of this stra- tegic group are standardized quality , bulk ship- ments , no branding , less marketing emphasis , and selling to ...
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Términos y frases comunes
A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical