Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 97
... premium " beer like Bud- weiser . For some companies the cost differences between their different vertical qualities ... premium and imports ( e.g. , Michelob and Heineken ) Premium ( e.g. , Bud , Miller High Life , Stroh's , Coors ) ...
... premium " beer like Bud- weiser . For some companies the cost differences between their different vertical qualities ... premium and imports ( e.g. , Michelob and Heineken ) Premium ( e.g. , Bud , Miller High Life , Stroh's , Coors ) ...
Página 98
... premium prices were worth paying , the na- tional brands had to convince them that these products were somehow premium products . The premium quality was not conveyed in premium taste , at least not genuinely . As Henry King , former ...
... premium prices were worth paying , the na- tional brands had to convince them that these products were somehow premium products . The premium quality was not conveyed in premium taste , at least not genuinely . As Henry King , former ...
Página 239
... premium is not as large as previous research had indicated . The U.S. General Accounting Office ( GAO ) examined ... premium is , in fact , just an additional amount a carrier is able to charge at hubs it dominates . The apparent hub ...
... premium is not as large as previous research had indicated . The U.S. General Accounting Office ( GAO ) examined ... premium is , in fact , just an additional amount a carrier is able to charge at hubs it dominates . The apparent hub ...
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A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical