Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 212
... lower expenditures on promotion . Alternatively , deal- ers may continue to cut price by nonprice means , perhaps through subsidized tie - in sales or product giveaways . While clearly applicable to some goods , the special - service ...
... lower expenditures on promotion . Alternatively , deal- ers may continue to cut price by nonprice means , perhaps through subsidized tie - in sales or product giveaways . While clearly applicable to some goods , the special - service ...
Página 353
... lower degrees of risk than do its small rivals . That is indicated by other facts , in addition to the relative market posi- tions , financial resources , and customer loyalties . One indicator of risk is the quality rating of the firms ...
... lower degrees of risk than do its small rivals . That is indicated by other facts , in addition to the relative market posi- tions , financial resources , and customer loyalties . One indicator of risk is the quality rating of the firms ...
Página 354
... Lower Capital Costs AT & T's capital costs are significantly lower than those of its rivals . Its stock carries a lower risk premium , and its bonds are rated at higher qual- ity levels . That reflects real disparities in risk ; the ...
... Lower Capital Costs AT & T's capital costs are significantly lower than those of its rivals . Its stock carries a lower risk premium , and its bonds are rated at higher qual- ity levels . That reflects real disparities in risk ; the ...
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A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical