Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 14
... Differentiation The degree of product differentiation is another key element of market structure that shapes mar- ket conduct and performance . In the absence of product differentiation , consumers consider the products from competing ...
... Differentiation The degree of product differentiation is another key element of market structure that shapes mar- ket conduct and performance . In the absence of product differentiation , consumers consider the products from competing ...
Página 15
... differentiation to exist . In many cases , product differentiation stems from intangible differences . Although these illusory and subjec- tive differences can have many sources , most are created by firms ' advertising efforts.22 ...
... differentiation to exist . In many cases , product differentiation stems from intangible differences . Although these illusory and subjec- tive differences can have many sources , most are created by firms ' advertising efforts.22 ...
Página 16
... differentiation claims . Product differentiation is further diminished by the fact that a substantial amount of chicken is eaten away from home in restaurants and fast- food outlets , where the consumer does not know the brand's ...
... differentiation claims . Product differentiation is further diminished by the fact that a substantial amount of chicken is eaten away from home in restaurants and fast- food outlets , where the consumer does not know the brand's ...
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Términos y frases comunes
A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical