Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 96
... Brand X list had thumbs - up impressions and 40 percent held negative views . Even the no - beer list did better than this . The second approach looked at the specific personality traits that were attributed to the party planners . In ...
... Brand X list had thumbs - up impressions and 40 percent held negative views . Even the no - beer list did better than this . The second approach looked at the specific personality traits that were attributed to the party planners . In ...
Página 108
... brands occupy different price segments . In par- ticular , multiple brands across price levels reflect the consumers ' belief that price signals quality , and consumers believe in that signal partly be- cause of this brand / price ...
... brands occupy different price segments . In par- ticular , multiple brands across price levels reflect the consumers ' belief that price signals quality , and consumers believe in that signal partly be- cause of this brand / price ...
Página 184
... Brand Franchises In most consumer goods industries , manufac- turers ' brand advertising has been the sine qua non to establish and maintain a brand's consumer franchise . Industries of heavy advertising inten- sity are often ...
... Brand Franchises In most consumer goods industries , manufac- turers ' brand advertising has been the sine qua non to establish and maintain a brand's consumer franchise . Industries of heavy advertising inten- sity are often ...
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Términos y frases comunes
A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical