Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 98
... beer from another . Beer is a psychological choice more than anything else . " 25 The premium was therefore grounded on image and has been ever since . Miller's former president , William Howell , suggested this when he said , " The ...
... beer from another . Beer is a psychological choice more than anything else . " 25 The premium was therefore grounded on image and has been ever since . Miller's former president , William Howell , suggested this when he said , " The ...
Página 99
... beer relates to qual- ity . In such situations consumers often rely on cues to determine what they perceive of as being the best buy . Although consumers may be acting rationally in relying on such cues , they may nevertheless be making ...
... beer relates to qual- ity . In such situations consumers often rely on cues to determine what they perceive of as being the best buy . Although consumers may be acting rationally in relying on such cues , they may nevertheless be making ...
Página 113
... Beer , " Review of Economics and Statis- tics ( May 1972 ) , p . 197 . 3 Beer Marketer's Insights , May 29 , 1990 , p . 3 . 4 For geographic variations in per capita consump- tion see Jerry Steinman , 1990 Beer Industry Update ( West ...
... Beer , " Review of Economics and Statis- tics ( May 1972 ) , p . 197 . 3 Beer Marketer's Insights , May 29 , 1990 , p . 3 . 4 For geographic variations in per capita consump- tion see Jerry Steinman , 1990 Beer Industry Update ( West ...
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A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical