Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 106
... Miller's beers with the same skill and intensity that made it number one in cigarettes ( Marlboro ) .53 Esti- mates of Miller's media outlays leap 326 percent from $ 34.2 million in 1970 to $ 145.6 in 1978 ( in 1987 dollars ) . The ...
... Miller's beers with the same skill and intensity that made it number one in cigarettes ( Marlboro ) .53 Esti- mates of Miller's media outlays leap 326 percent from $ 34.2 million in 1970 to $ 145.6 in 1978 ( in 1987 dollars ) . The ...
Página 107
... Miller in their battle against smaller rivals is seen most clearly in the fact that A - B and Miller TABLE 7 have acquired a disproportionate number of these cost - effective buys . In 1989 , A - B and Miller together accounted for 90 ...
... Miller in their battle against smaller rivals is seen most clearly in the fact that A - B and Miller TABLE 7 have acquired a disproportionate number of these cost - effective buys . In 1989 , A - B and Miller together accounted for 90 ...
Página 108
... Miller ( e.g. , $ 16.33 , $ 82.43 , and $ 29.46 ) . These run 10 to 15 times higher than the industry average for all brands . The expenditures for Coors and Stroh are much less than these for A - B and Miller , sug- gesting that large ...
... Miller ( e.g. , $ 16.33 , $ 82.43 , and $ 29.46 ) . These run 10 to 15 times higher than the industry average for all brands . The expenditures for Coors and Stroh are much less than these for A - B and Miller , sug- gesting that large ...
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A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical