Industry StudiesPrentice Hall, 1992 - 370 páginas |
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Página 102
... Anheuser - Busch attempted some room to maneuver . From this , one might to lead a general price increase everywhere except The major brewers have hurled dozens of new products (. Meister Brau and because of Stroh's efforts to take ...
... Anheuser - Busch attempted some room to maneuver . From this , one might to lead a general price increase everywhere except The major brewers have hurled dozens of new products (. Meister Brau and because of Stroh's efforts to take ...
Página 103
... Anheuser - Busch's motive may be inferred from President Busch's later testimony that A - B might not have " done anything " if these regional rivals had also raised their prices in October , 1953. Anheuser - Busch's price cut in St ...
... Anheuser - Busch's motive may be inferred from President Busch's later testimony that A - B might not have " done anything " if these regional rivals had also raised their prices in October , 1953. Anheuser - Busch's price cut in St ...
Página 106
... Anheuser - Busch . Anheuser - Busch responded by doubling its outlays from $ 75.4 million to $ 153.8 million ( in 1987 dollars ) . Advertising per barrel for Budweiser rose from $ 1.46 in 1975 to $ 2.20 in 1978 ( 1987 dollars ) . August A.
... Anheuser - Busch . Anheuser - Busch responded by doubling its outlays from $ 75.4 million to $ 153.8 million ( in 1987 dollars ) . Advertising per barrel for Budweiser rose from $ 1.46 in 1975 to $ 2.20 in 1978 ( 1987 dollars ) . August A.
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A-B and Miller advertising airline Anheuser-Busch antitrust AT&T auto companies average beer Blue brand brewers Brewing broiler broiler industry Budweiser buyers CALIFORNIA carriers cars changes chicken coal Commission community banking competition competitors ConAgra concentration consumers Coors costs customers demand deregulation discount dominant drugs dustry Economics economies of scale effect efficient electric entry fares Federal firms health insurance Herfindahl index hospitals important increased innovation Japanese jeans Journal largest leasing less Levi Strauss Levi's liquor major manufacturers market power market share ment mergers million minimills nomic NYSE oligopoly operations output percent Perdue Farms Pharmaceutical plants poultry premium processors product differentiation profits rates reduce regulation regulatory Resale price maintenance resale prices retail rivals Schlitz Source steel strategy structure sumers Table tegic therapeutic tion trading Tyson Foods U.S. auto U.S. Steel United utilities vertical