Industry StudiesA collection of 13 studies of individual industries that mirror the sectoral composition of the current US economy. Each is complete in itself, but read together, they illuminate the competition and interdependence between them. No date is noted for the first edition, but the second contains new profiles for electric power, local phone service, motion pictures, and microcomputer platforms. Others described are automobiles, beer, pharmaceuticals, retail commercial banking, health insurance, and hospitals. Paper edition (unseen), $31.95. Annotation copyrighted by Book News, Inc., Portland, OR. |
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Resultados 1-3 de 88
Página 53
Miller successfully marketed Lite dustry advertising outlays divided by its share of
using ex - athletes who argued over its ... Equal shares of to upper - class people
and women who were not advertising and sales in this manner for all firms ...
Miller successfully marketed Lite dustry advertising outlays divided by its share of
using ex - athletes who argued over its ... Equal shares of to upper - class people
and women who were not advertising and sales in this manner for all firms ...
Página 54
Figure 2.7 Ratio of Advertising Share to Market Share , 1970-1988 2.601 2.40 -
Anheuser - Busch Miller Coors Stroh Heileman 2.20 2.00 Miller 1.80 Coors 1.60
Ratio : Share of advertising / share of market 1.40 1.20 A - 81 1.00 .80 Stoh .60 .
40 ...
Figure 2.7 Ratio of Advertising Share to Market Share , 1970-1988 2.601 2.40 -
Anheuser - Busch Miller Coors Stroh Heileman 2.20 2.00 Miller 1.80 Coors 1.60
Ratio : Share of advertising / share of market 1.40 1.20 A - 81 1.00 .80 Stoh .60 .
40 ...
Página 293
But it scored with major successes in the first half of 1997 , including Anaconda ,
Jerry MagProduction , Distribution , and Exhibition uire , My Best Friend's
Wedding , and Men in Black , propelling it to the top in rental share . The The
movie ...
But it scored with major successes in the first half of 1997 , including Anaconda ,
Jerry MagProduction , Distribution , and Exhibition uire , My Best Friend's
Wedding , and Men in Black , propelling it to the top in rental share . The The
movie ...
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Contenido
1 | 1 |
Causes of Structural Change | 28 |
Years 19471996 | 30 |
Derechos de autor | |
Otras 16 secciones no mostradas
Otras ediciones - Ver todas
Términos y frases comunes
advantages advertising airlines allowed American antitrust areas auto average banking base become beer benefits Blue brands broiler calls capacity carriers cars charges chicken companies competition concentration consumers continued costs customers demand deregulation differentiation distribution dominant drugs early Economics effect efficient entrants entry example exhibitors Federal Figure firms health insurance higher hospitals important increased industry integrated interest Japanese Journal largest less lower major managed market share mergers million network externalities offer operating Organization patients percent performance plans plants prefer problem profits rates recent reduced regional regulation relative result retail Review scale share shows Source steel structure supply switching Table telephone theaters tion United utilities
Información bibliográfica
| Título | Industry Studies |
| Editor | Larry L. Duetsch |
| Edición | 2, ilustrada |
| Editor | M.E. Sharpe, 1998 |
| Procedencia del original | Universidad de Michigan |
| Digitalizado | 12 Ago. 2011 |
| ISBN | 0765600692, 9780765600691 |
| Largo | 364 páginas |
| Exportar cita | BiBTeX EndNote RefMan |