Industry StudiesLarry L. Duetsch M.E. Sharpe, 1998 - 364 páginas A collection of 13 studies of individual industries that mirror the sectoral composition of the current US economy. Each is complete in itself, but read together, they illuminate the competition and interdependence between them. No date is noted for the first edition, but the second contains new profiles for electric power, local phone service, motion pictures, and microcomputer platforms. Others described are automobiles, beer, pharmaceuticals, retail commercial banking, health insurance, and hospitals. Paper edition (unseen), $31.95. Annotation copyrighted by Book News, Inc., Portland, OR. |
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Página 110
... drug must have a modest but real advantage over other marketed drugs . Advantages may be somewhat greater effectiveness , decreased adverse reactions , and less frequent dosing in situations where frequent dosage is a problem . Drugs ...
... drug must have a modest but real advantage over other marketed drugs . Advantages may be somewhat greater effectiveness , decreased adverse reactions , and less frequent dosing in situations where frequent dosage is a problem . Drugs ...
Página 113
... drug marketing was clear immediately . Whereas branded drugs had pre- viously been promoted directly to consumers , the marketing of prescription drugs was now to be directed more and more at medical practitioners . These professionals ...
... drug marketing was clear immediately . Whereas branded drugs had pre- viously been promoted directly to consumers , the marketing of prescription drugs was now to be directed more and more at medical practitioners . These professionals ...
Página 114
... drugs and establishing FDA con- trol over the clinical testing of new drugs to demonstrate efficacy . Drugs that are already on the market must undergo testing to demonstrate efficacy for each new use . New drugs now had to meet high ...
... drugs and establishing FDA con- trol over the clinical testing of new drugs to demonstrate efficacy . Drugs that are already on the market must undergo testing to demonstrate efficacy for each new use . New drugs now had to meet high ...
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Términos y frases comunes
advertising airlines American Anheuser-Busch antitrust areas AT&T average barriers to entry benefits Blue box office brands brewers broiler broiler industry Budweiser buyers carriers cars chicken competition competitors concentration consumers costs craft beers customers demand deregulation distribution distributors dominant drugs dustry Economics effect efficient entrants exhibitors fares Federal firms hardware health insurance hospitals ILECS important increased industry's innovation installed base Japanese Journal largest less long-distance major market power market share ment mergers microcomputer Miller million minimills monopoly Motion Picture network externalities nomic oligopoly operating output passenger patients percent Perdue Farms pharmaceutical physicians plants poultry premium processors product differentiation profits rates reduced regulation regulatory retail banking revenues route Source strategy structure sumer switching Table telephone theaters tion Tyson Foods U.S. auto U.S. Steel United users utilities