Industry StudiesLarry L. Duetsch M.E. Sharpe, 1998 - 364 páginas A collection of 13 studies of individual industries that mirror the sectoral composition of the current US economy. Each is complete in itself, but read together, they illuminate the competition and interdependence between them. No date is noted for the first edition, but the second contains new profiles for electric power, local phone service, motion pictures, and microcomputer platforms. Others described are automobiles, beer, pharmaceuticals, retail commercial banking, health insurance, and hospitals. Paper edition (unseen), $31.95. Annotation copyrighted by Book News, Inc., Portland, OR. |
Dentro del libro
Resultados 1-3 de 30
Página 53
... Miller and A - B with stratospheric levels of advertising outlays . What prompted Miller in the first place ? It was acquired in 1969-70 by the Philip Morris Corporation , which immediately began market- ing Miller's beers with the same ...
... Miller and A - B with stratospheric levels of advertising outlays . What prompted Miller in the first place ? It was acquired in 1969-70 by the Philip Morris Corporation , which immediately began market- ing Miller's beers with the same ...
Página 55
... Miller spent approximately 70 percent of their network TV outlays on sports sponsorships , and more than half of all their measured media outlays were for network television . strategies extend to promotion expenditures as well ...
... Miller spent approximately 70 percent of their network TV outlays on sports sponsorships , and more than half of all their measured media outlays were for network television . strategies extend to promotion expenditures as well ...
Página 60
... Miller's territorial exclusives may thus raise anti- competitive problems . The larger the market shares of A - B and Miller and the stronger their premium images , the more serious these possibil- ities . Territorial exclusives among ...
... Miller's territorial exclusives may thus raise anti- competitive problems . The larger the market shares of A - B and Miller and the stronger their premium images , the more serious these possibil- ities . Territorial exclusives among ...
Otras ediciones - Ver todas
Términos y frases comunes
advertising airlines American Anheuser-Busch antitrust areas AT&T average barriers to entry benefits Blue box office brands brewers broiler broiler industry Budweiser buyers carriers cars chicken competition competitors concentration consumers costs craft beers customers demand deregulation distribution distributors dominant drugs dustry Economics effect efficient entrants exhibitors fares Federal firms hardware health insurance hospitals ILECS important increased industry's innovation installed base Japanese Journal largest less long-distance major market power market share ment mergers microcomputer Miller million minimills monopoly Motion Picture network externalities nomic oligopoly operating output passenger patients percent Perdue Farms pharmaceutical physicians plants poultry premium processors product differentiation profits rates reduced regulation regulatory retail banking revenues route Source strategy structure sumer switching Table telephone theaters tion Tyson Foods U.S. auto U.S. Steel United users utilities