When in newspapers, magazines, motion pictures and by television, they see popular, high-salaried, successful motion picture and radio and television stars portrayed in glamourous and glittering roles holding whisky bottles, mixing highballs and cocktails for guests; when they have flaunted before their eyes and dinned into their ears a constant barrage of propaganda that "beer belongs," that "men of distinction drink," that "smart people choose" and that "intelligent people know" that some particular brand of liquor is "tops." Now, my friends, try to rationalize such slogans and scenes in the minds of teen-agers between 10, 12, 14 and 16 years of age and make it stick in their minds that it is unwise, unsafe and unlawful for them to buy and drink that same product. That's what I am talking about.

What else can we expect but an ever-growing liquor-soaked juvenile problem in this country when day after day and night after night baseball games, prize fights, boxing matches, bowling matches, and prize contests and other sporting events are sponsored for their enjoyment by the big breweries?

What else can we expect but an ever-growing crimewave involving liquor drinking on the part of teen-agers when day after day and night after night at the most choice evening periods, attractive music, stirring dramas, ear-catching jingles, prize-winning slogans, beauty contests, absorbing pictures, popular comedians, and the latest news events of the day are linked up to and interfused with urgent appeals by radio and television to drink beverage alcohol and there is never so much as a hint that it is unwise, let alone unlawful, for boys and girls to buy and drink that product.

We ask that your committee bring us relief from this rash of liquor advertising by recommending favorably this bill.

Mr. KLEIN. You may proceed.

Mr. MORRIS. Liquor advertising flouts established law in localoption areas. I included four maps in most of the copies which you have. Then we go beyond the map, to where there are many many such voting precincts, towns, townships, and counties. Then there are over 500 in New England States of Maine, New Hampshire, Vermont, and Massachusetts. There they are prohibited. In the two States of Ohio and Illinois there are approximately 1,500 precincts, towns, and townships, that have gone back to total prohibition by local option. Then we come to Southern States where they vote countywide. In the State of Arkansas, 39 have voted back to prohibition. Forty-seven out of the sixty-seven counties of Alabama have voted back to total prohibition; 49 in the State of North Carolina, in the last 6 years, have voted

to outlaw beer. They had already outlawed hard liquor. Fifty-threeof the eighty-three counties in your State of Mississippi, which outlaws hard liquor everywhere, 53 of the 83 counties also outlaw the sale of beer. In the State of Georgia, there are 62 counties. There are 85 in the State of Kentucky. Kentucky makes more whisky than all other States put together. In that State, 85 whole counties have voted total prohibition and 8 other counties have only 1 wet town in the county.

Sixty-two percent of the population live where you can't buy a legal drop of beer, wine, or whisky, 80 percent of the territory. That is the State that makes over half of the whisky made in America.

Now, I want to show you the picture of Texas. In Texas we have 143 whole counties under total local option prohibition. From Texarkana to Dallas, along United States Highway 67, almost 200 miles,. you cannot buy a legal drink. Go through Fort Worth and Dallas and toward El Paso on Highway 80, you will drive nearly 250 miles without being able to buy any alcoholic beverage legally. In Amarillo up on the Plains, down to my hometown of San Antonio, you will travel from Potter County to Gillispie County, a distance in a straight line of nearly 400 miles, and you cannot buy a drop of legal beverage alcohol on that straight line. Brownwood, 30,000 population, no legal beverage alcohol in 40 miles; Abilene, 50,000 population, no beverage alcohol in 60 miles; Lubbock, the hub of the Plains, 125,000 population, you cannot buy a legal drink in a hundred miles of the city of Lubbock.

May I say, gentlemen, that the people of these local-option areas of the Nation have, in open, free, untrammeled, democratic elections, gone to the polls and by a majority vote have outlawed the sale of beverage alcohol in all its forms. But newspapers, and magazines, moving pictures, radio, and television know no geographical boundaries, no political subdivision lines and no territorial limitations and so day after day and night after night riding upon the magic carpet of the printed page and the pulsing ether waves of radio and television, the advertisers of beverage alcohol intrude into the private homes and by the family fireside glamorize, glorify, and urge the use of a product that is illegal and unlawful in that community. Now I will answer a question of Congressman Dies, I think it is. This is a concrete example, gentlemen. One of the other gentlemen talked about public opinion awhile ago. The people are helpless to protect themselves and their families. This is what I am talking about. Here is a concrete example. Sherman is a north Texas town of about 25,000 population. It is 20 miles north across the Red River in Oklahoma to the nearest legal beer. It is 50 miles south to Dallas County and legal beer. It is over a hundred miles west to Wichita Falls and legal beer. It is nearly 200 miles east across the State line into Arkansas to legal beer. But the local 1,000 watt radio station KRRV in Sherman advertises beer.

The Baptists of that association in their annual convention discussed the situation and the executive committee appointed a committee to make protest, representing some 20,000 Baptists in that community alone. Letters and cards and telephone calls brought no avail. Well, I have had 20 years in this fight, as you will see when I answer some of the other questions here. Naturally they called for

me and I went up. I said, "Boys, let's never make an attack until we first go and have a private talk with the manager and explain our point of view and in a Christian way tell him that we feel like in a town like this, and an area like this, with the people having voted it, it certainly would be out of place to have beer advertising.' We went in and sat down. He rather impatiently saw us. Here is his answer: I was present. I am not talking about theories or hearsays. He said, "The newspaper and the radio stations from other areas come in here advertising this product. I am entitled to my share of that advertising cash, and I have no intention of recommending that it be discontinued on the station."

The station is KRRV in Sherman, Tex., a thousand watt radio. station. This can be substantiated by the chairman of the committee of the association. He is not here but he is available.

Now, let us answer another question that I believe Congressman Dies brought up: Have you made any efforts to get the radio stations to comply? Congressman Dies, and the other Congressman from Texas, will remember that most of my Voice of Temperance broadcasts I don't mind telling you, gentlemen, I am a prohibitionist, first, last, and all the time, internally, externally, and eternally. So we will just recognize that difference and go along. I try to disagree without being too disagreeable.

For 20 years, I have broadcast what is known as the Voice of Temperance broadcast. More than 6,000 people have written me personal letters that they gave up drinking from listening to my radio talks. I have been forced to go to Old Mexico and buy time over Mexican border radio stations to broadcast to the American people. Now, this is a personal question which is not in the record, but I am giving you the facts.

When I first began, nearly 20 years ago, after repeal, to buy time on American radio stations to broadcast the temperance points of view I would go to a station and there would be no time available. "We don't sell time for controversial broadcasts." I went to Chicago and talked to the authorities of the Mutual Broadcasting System. They wouldn't sell me time. I went to New York and sat in the executive office and talked to the commercial director of NBC, and he said, "We can't sell time. That is controversial. We could arrange a forum and put you on one side and somebody on the other side that would meet the issue."

I said, "Fine, put anybody you want on there, from the White House to the still house." He laughed and he said, "Why, sure. The liquor people would be the biggest set of fools in the world to get on the radio and start discussing this question."

They have what they want, go ahead and use it. Let the sleeping dog lie. If you wake her up, she might get up and bite you.

I went on with my efforts in a friendly way. When the National Association of Broadcasters met here in your big Hotel Washington, Mr. Henry M. Johnson, of Louisville, Ky., whom I employed as an attorney to guide me in a legal way, printed a complete brief and asked for the privilege of going before the Association of Broadcasters and ask them to use their influence to get, if necessary, legislation, and, if not, to try to get the radio stations to adopt the rule and regulation that when they sold time for the advertising of alcoholic beverage, they