Industry StudiesLarry L. Duetsch M.E. Sharpe, 1998 - 364 páginas A collection of 13 studies of individual industries that mirror the sectoral composition of the current US economy. Each is complete in itself, but read together, they illuminate the competition and interdependence between them. No date is noted for the first edition, but the second contains new profiles for electric power, local phone service, motion pictures, and microcomputer platforms. Others described are automobiles, beer, pharmaceuticals, retail commercial banking, health insurance, and hospitals. Paper edition (unseen), $31.95. Annotation copyrighted by Book News, Inc., Portland, OR. |
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Página 56
... brand introductions . Beginning with sixteen new brands in 1990 , the pace quickened to 69 in 1991 , 65 in 1992 , 82 in 1993 , and 116 in 1994. Zima , Red Dog , Old Milwaukee Draft , Keystone Dry , Miller Gold Draft , and O'Doul's were ...
... brand introductions . Beginning with sixteen new brands in 1990 , the pace quickened to 69 in 1991 , 65 in 1992 , 82 in 1993 , and 116 in 1994. Zima , Red Dog , Old Milwaukee Draft , Keystone Dry , Miller Gold Draft , and O'Doul's were ...
Página 57
... brand . As a result , the Busch brand is by far the most intensively advertised popular - priced beer . Third , multiple brands mean that a brewer's fate does not rest on a single brand . This reduces risk . Miller would have fared far ...
... brand . As a result , the Busch brand is by far the most intensively advertised popular - priced beer . Third , multiple brands mean that a brewer's fate does not rest on a single brand . This reduces risk . Miller would have fared far ...
Página 58
... brands they may carry . Second , territorial exclusives imposed by virtually all brewers restrict distributors to ... brands of a num- ber of companies to be efficient and thereby eco- nomically viable . Thus , for example , Stroh's ...
... brands they may carry . Second , territorial exclusives imposed by virtually all brewers restrict distributors to ... brands of a num- ber of companies to be efficient and thereby eco- nomically viable . Thus , for example , Stroh's ...
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Términos y frases comunes
advertising airlines American Anheuser-Busch antitrust areas AT&T average barriers to entry benefits Blue box office brands brewers broiler broiler industry Budweiser buyers carriers cars chicken competition competitors concentration consumers costs craft beers customers demand deregulation distribution distributors dominant drugs dustry Economics effect efficient entrants exhibitors fares Federal firms hardware health insurance hospitals ILEC important increased industry's innovation installed base Japanese Journal largest less long-distance major market power market share ment mergers microcomputer Miller million minimills monopoly Motion Picture network externalities nomic oligopoly operating output passenger patients percent Perdue Farms pharmaceutical physicians plants poultry premium processors product differentiation profits rates reduced regulation regulatory retail banking revenues route Source strategy structure sumer switching Table telephone theaters tion Tyson Foods U.S. auto U.S. Steel United users utilities