Industry StudiesLarry L. Duetsch M.E. Sharpe, 1998 - 364 páginas A collection of 13 studies of individual industries that mirror the sectoral composition of the current US economy. Each is complete in itself, but read together, they illuminate the competition and interdependence between them. No date is noted for the first edition, but the second contains new profiles for electric power, local phone service, motion pictures, and microcomputer platforms. Others described are automobiles, beer, pharmaceuticals, retail commercial banking, health insurance, and hospitals. Paper edition (unseen), $31.95. Annotation copyrighted by Book News, Inc., Portland, OR. |
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Página 37
... advertising's importance to brewers . The advantages that large size imparts to a brewer's advertising potency come in several forms , as we will see in depth shortly . Regarding standard economies of scale in advertising , we may note ...
... advertising's importance to brewers . The advantages that large size imparts to a brewer's advertising potency come in several forms , as we will see in depth shortly . Regarding standard economies of scale in advertising , we may note ...
Página 52
... advertising outlay . In the same positive range of association , higher adver- tising intensity may be causing higher concentra- tion because of economics of scale in advertising or cost - price squeezes that force the weakest firms ...
... advertising outlay . In the same positive range of association , higher adver- tising intensity may be causing higher concentra- tion because of economics of scale in advertising or cost - price squeezes that force the weakest firms ...
Página 88
... advertising ex- penditures should be relatively low as well . Al- though some very modest advertising for broilers existed before the 1970s , it really began after 1970 when Perdue Farms began advertising and its major competitor ...
... advertising ex- penditures should be relatively low as well . Al- though some very modest advertising for broilers existed before the 1970s , it really began after 1970 when Perdue Farms began advertising and its major competitor ...
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advertising airlines American Anheuser-Busch antitrust areas AT&T average barriers to entry benefits Blue box office brands brewers broiler broiler industry Budweiser buyers carriers cars chicken competition competitors concentration consumers costs craft beers customers demand deregulation distribution distributors dominant drugs dustry Economics effect efficient entrants exhibitors fares Federal firms hardware health insurance hospitals ILEC important increased industry's innovation installed base Japanese Journal largest less long-distance major market power market share ment mergers microcomputer Miller million minimills monopoly Motion Picture network externalities nomic oligopoly operating output passenger patients percent Perdue Farms pharmaceutical physicians plants poultry premium processors product differentiation profits rates reduced regulation regulatory retail banking revenues route Source strategy structure sumer switching Table telephone theaters tion Tyson Foods U.S. auto U.S. Steel United users utilities