Industry StudiesA collection of 13 studies of individual industries that mirror the sectoral composition of the current US economy. Each is complete in itself, but read together, they illuminate the competition and interdependence between them. No date is noted for the first edition, but the second contains new profiles for electric power, local phone service, motion pictures, and microcomputer platforms. Others described are automobiles, beer, pharmaceuticals, retail commercial banking, health insurance, and hospitals. Paper edition (unseen), $31.95. Annotation copyrighted by Book News, Inc., Portland, OR. |
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Página 53
Miller successfully marketed Lite dustry advertising outlays divided by its share of
using ex - athletes who argued over its attributes . industry sales . For example , a
firm with 20 per - High Life , on the other hand , had a “ champagne cent of the ...
Miller successfully marketed Lite dustry advertising outlays divided by its share of
using ex - athletes who argued over its attributes . industry sales . For example , a
firm with 20 per - High Life , on the other hand , had a “ champagne cent of the ...
Página 55
ers ) , they substantially reduced advertising out The cost advantage A - B and
Miller have enlays over the early 1990s . joyed from their TV sports exclusivities
are suggested in Table 2 . 4 . Earlier we compared the Advertising Exclusives ...
ers ) , they substantially reduced advertising out The cost advantage A - B and
Miller have enlays over the early 1990s . joyed from their TV sports exclusivities
are suggested in Table 2 . 4 . Earlier we compared the Advertising Exclusives ...
Página 60
accountsaggressively trying to attract the busi - their technical advantages of
economies of scale , ness of distant large retailers located outside their A - B and
Miller have benefited greatly from their normal territory and defensively trying to
pre ...
accountsaggressively trying to attract the busi - their technical advantages of
economies of scale , ness of distant large retailers located outside their A - B and
Miller have benefited greatly from their normal territory and defensively trying to
pre ...
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Contenido
Causes of Structural Change | 28 |
Differentiating a Commodity | 65 |
The Critical Role of Innovation | 101 |
Derechos de autor | |
Otras 11 secciones no mostradas
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Términos y frases comunes
advantages advertising airlines American antitrust areas average banking become beer benefits Blue brands broiler calls capacity carriers cars charges chicken companies competition concentration consumers continued costs customers demand differentiation distribution dominant drugs early Economics effect efficient entrants entry example exchange exhibitors Federal Figure firms health insurance higher hospitals important increased industry innovation integrated interest Japanese Journal largest less lower major managed market share mergers million network externalities offer operating Organization patients percent performance plans plants problem profits rates recent reduced regional regulation relative result retail Review scale share shows Source standard steel structure supply switching Table telephone theaters tion United University utilities
Información bibliográfica
| Título | Industry Studies |
| Editor | Larry L. Duetsch |
| Edición | 2, ilustrada |
| Editor | M.E. Sharpe, 1998 |
| Procedencia del original | Universidad de Michigan |
| Digitalizado | 24 Ago. 2010 |
| ISBN | 0765600692, 9780765600691 |
| Largo | 364 páginas |
| Exportar cita | BiBTeX EndNote RefMan |