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in 1921

Paid-for business (issued, revived and increased) . . $1,139,784,232

Over $107,000,000 greater than in 1920, The Prudential's best previous
year-an achievement testifying to the constantly increasing confidence of the
public in The Prudential.

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Representing insurance on one out of every eight persons in the United States
and Canada.

Number of death claims paid since organization.

3,191,139

Including 175,623 claims paid in 1921, at the rate of 585 for each business day.

Paid policyholders in 1921 . . .

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$68,970,512 Total paid policyholders since organization, plus amount held for their security, now exceeds $1,538,342,000.

Dividends paid policyholders in 1921. ...

$16,537,822

Since mutualization became effective in 1916, policyholders whose contracts con-
tained no provision for dividends have received $27,000,000 in dividends,
which would not have been paid under the Company's previous practice.

Reserves, held to protect policy contracts. . . $717,824,358

Held for policy dividends, payable after 1921

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20,752,077

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The savings of Prudential policyholders, securely held and busily working in
loans upon homes, farms, schools, railroads and other industries, as well as
in municipal, state and government securities.

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ALL FORMS OF LIFE INSURANCE ISSUED

The Prudential Insurance Co. of America

Incorporated under the laws of the State of New Jersey

Forrest F. Dryden, President

Home Office, Newark, N. J.

The

Outlook

An Illustrated Weekly Journal of Current Life

WEDNESDAY, MARCH 29, 1922

WHENEVER I SEE A

GRAY HORSE

AN ENGLISHMAN AT A BULL-FIGHT

BY E. V. LUCAS

SURE FOUNDATIONS

THE STORY OF A GRANDSON OF
FREE PEOPLE OF COLOR

BY L. H. HAMMOND

THE BATTLE-LINE OF THE
COAL UNIONS

THE STRATEGY OF THE IMPENDING
COAL STRIKE

BY WILLIAM P. HELM, JR.

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Here at last is the epic of the Middle West, embodying both the romantic glamour and the bitter realities that attended man's conquest of the soil.

It is a book of terrific climaxes without distortion of historical accuracy. It is written with singular understanding of the heart of America and the battling of its pioneers.

By special arrangement with its publishers, we are able to offer "Vandemark's Folly" for a limited period in combination with The Outlook for one year (new subscription or renewal) for $6. The regular subscription price of The Outlook alone is $5 per year; the book retails for $2. You save $1. You save $2.80 if you are buying The Outlook each week from a news-stand.

If more convenient, you may make a first payment of $2, and may send us $1 per month for four months.

"Vandemark's Folly" contains more than 400 pages of thrilling and informing reading-wholesome and bracing reading for the entire family. It is brilliantly illustrated by Wyeth.

THE OUTLOOK COMPANY

381 Fourth Avenue, New York

I accept your offer of The Outlook for one year and "Vandemark's Folly." 1. I enclose $6. [ ]

2. I enclose $2, and will send you $1 per month for four months. [ ] Please check the offer you select.

Name

Address

Publicity Machine

To Work for You

IT

may never have occurred to you that the publicity machinery of The Outlook can perform valuable personal services for you.

ONLY TEN CENTS A WORD

For only ten cents a word you can advertise your wants in the Classified Department of The Outlook. The favorable results may surprise you as they have surprised many other users of this effective service.

We recently published an announcement headed "Have you a Rare Book, a Carved Chest, or a Personal Talent to Sell?" and that announcement led many of our subscribers to use the Department of Classified Advertising for the first time.

Another announcement entitled "Inquiries at 7 Cents Each" led many others to the door of opportunity.

The present announcement will lead still others to profit by the machinery of this department.

WHAT HAVE YOU TO SELL?

Other advertisements urge you to buy. But this one invites you to sell.

Those of you who have read The Outlook regularly for years without having made use of this classified advertising service have overlooked a practical opportunity of unusual possibilities.

If you are in need of a household helper, companion, nurse, governess, teacher, or business or professional assistant, you will probably find that a small advertisement in this department will bring prompt and gratifying results.

The steady growth of this department bears witness to its ability to get results.

Decide now what you need or what you want to sell, and then send us your advertisement before you forget about it.

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THE OUTLOOK, March 29, 1922. Volume 130, Number 13. Published weekly by the Outlook Company at 381 Fourth Avenue, New York, N. Y. Subscription price $5.00 a year. Entered as second-class matter, July 21, 1893, at the Post Office at New York, under the Act of March 3, 1879.

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