The Complete Idiot's Guide to Starting A Restaurant, 2nd Edition

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Penguin, 2005 M12 6 - 368 páginas

The recipe for a successful restaurant, now revised!

In this revised edition, aspiring restaurateurs will find everything they need to know to open a successful restaurant, including choosing a concept and location, creating a business plan, finding the cash, and much more. New content includes information on tips, tip-outs, and reporting for the entire staff, choosing the best POS system, setting up a bar and managing the wine list, and making the bottom line look good long-term.

-Restaurants are a high-risk venture, but starting a bar or restaurant is still one of the most popular new business ventures (Cornell Univ/Mich State)

-Overall industry sales are projected to hit $476 billion for 2005, a 4.9% increase

-The industry employs a workforce of 12.2 million in more than 900,000 restaurants nationwide (National Restaurant Assn.)

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Contenido

Contents
1
What You Dont Know Can Hurt You
6
The State of the Industry
13
Choosing Your Restaurant
25
Is This Legal?
39
Building a Solid Foundation
49
Choosing the Right Site
61
Shake the Money Tree
73
Setting Up for Service
167
Treating Customers Like
177
Listen
182
One Priceless Question to Save Your Business
188
Quality and Service That Sells
191
Clean Is Your Only Choice
211
Never Give Up
218
Getting Into the Spirit of Wine and Spirits
221

The Restaurant Operator A Jack of Many Trades
85
Managing Your Risks
101
Its More Than Just Counting the Beans
111
Its More Than Buying a Can of Corn
129
Restaurant Marketing 101
141
The Basics of Operating
155
How to Make Your Wine List Profitable
227
Now What? Growing and Optimizing
231
The Art and Science of Sales Building
245
Hit the Numbers
255
Appendixes
279
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Acerca del autor (2005)

Howard Cannon is President of Restaurant Operations Institute, Inc. (ROI), a national restaurant-based operations, training, and consulting firm specializing in turnarounds and start-ups. With more than 20 years of experience, he is a frequent speaker at universities and industry shows across the nation.

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