The Complete Idiot's Guide to Starting A Restaurant, 2nd EditionPenguin, 2005 M12 6 - 368 páginas The recipe for a successful restaurant, now revised! In this revised edition, aspiring restaurateurs will find everything they need to know to open a successful restaurant, including choosing a concept and location, creating a business plan, finding the cash, and much more. New content includes information on tips, tip-outs, and reporting for the entire staff, choosing the best POS system, setting up a bar and managing the wine list, and making the bottom line look good long-term. -Restaurants are a high-risk venture, but starting a bar or restaurant is still one of the most popular new business ventures (Cornell Univ/Mich State) -Overall industry sales are projected to hit $476 billion for 2005, a 4.9% increase -The industry employs a workforce of 12.2 million in more than 900,000 restaurants nationwide (National Restaurant Assn.) |
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... gives you a crash course in the reality of starting a restaurant . " -Jennifer Williams , editor , Restaurant Marketing Magazine Starting a Restaurant ♢ Successful strategies that will help you break into the restaurant business Expert ...
... give back to the people who have my highest levels of respect and admiration , the restaurant operators or restaurateurs . This book is about my passion and is offered with my most heartfelt hope that your restaurant dreams will also ...
... Give Up 216 ... 217 .217 218 221 Pest Control and Maintenance 18 Getting Into the Spirit of Wine and Spirits Build Your Bar .222 Decide on Your Bar Menu ..223 Developing the Wine List .... 223 Determine Whether a Wine List Fits Your ...
... gives you a crash course in the reality of starting a restaurant . For everything you've already thought of , he knows 10 more challenges that probably never occurred to you . The restaurant industry is highly competitive , fast - paced ...
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Contenido
Contents | xxv |
What You Dont Know Can Hurt You 1 | xxv |
The State of the Industry | 13 |
Choosing Your Restaurant | 25 |
Is This Legal? | 39 |
Building a Solid Foundation | 49 |
Choosing the Right Site | 61 |
Shake the Money Tree | 73 |
Setting Up for Service | 167 |
Treating Customers Like Guests | 177 |
Listen | 182 |
One Priceless Question to Save Your Business | 188 |
Quality and Service That Sells | 191 |
Clean Is Your Only Choice | 211 |
Never Give Up | 218 |
How to Make Your Wine List Profitable | 227 |
The Restaurant Operator A Jack of Many Trades | 85 |
Managing Your Risks | 101 |
Its More Than Just Counting the Beans | 111 |
Its More Than Buying a Can of Corn | 129 |
Restaurant Marketing 101 | 141 |
The Basics of Operating | 155 |
Now What? Growing and Optimizing | 231 |
The Art and Science of Sales Building | 245 |
Hit the Numbers | 255 |
Appendixes | 279 |