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ADVERTISING OF ALCOHOLIC BEVERAGES

STANFORD

HEARINGS

BEFORE THE

COMMITTEE ON

LIBRANY

APR

27 1956

DOCURE

DIV

INTERSTATE AND FOREIGN RCE

HOUSE OF REPRESENTATIVES

EIGHTY-FOURTH CONGRESS

SECOND SESSION

ON

H. R. 4627

A BILL TO PROHIBIT THE TRANSPORTATION IN INTERSTATE
COMMERCE OF ADVERTISEMENTS OF ALCOHOLIC
BEVERAGES, AND FOR OTHER PURPOSES

FEBRUARY 16 AND 17, 1956

Printed for the use of the Committee on Interstate and Foreign Commerce

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CONTENTS

Biddle, Mrs. C. V., vice president, National Woman's Christian

Temperance Union..

Bohmfolk, Erwin F., district superintendent, west Fort Worth district
of the Methodist Church, Dallas, Tex..

Bondurant, Arthur P., on behalf of Distilled Spirits Institute and
Kentucky Distillers Association___

Bosley, Paul S., president. National Conference of Methodist Youth__
Brady, Joseph E., coordinator of State councils. International Union of
United Brewery, Flour, Cereal, Soft Drink, and Distillery Workers
of America, AFL-CIO.

Budge, Hon. Hamer H., a Representative in Congress from the State

of Idaho..

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Childs, Randolph W., executive director and counsel, Pennsylvania
Alcoholic Beverage Study, Inc.

392

Christie, Mrs. Agusta K.. Presque Isle, Maine.

Davis, Hon. James C., a Representative in Congress from the State
of Georgia...

171

13

Dunford, Edward B., counsel, National Temperance League, Inc.--.
Edgar, Kermit S., on behalf of the Reformed Presbyterian Church of
North America_.

141

187

Fellows, Harold E., president and chairman of the board of directors,
National Association of Radio and Television Broadcasters__.
Goldman, Max, chairman, board of temperance, North Iowa Annual
Conference of the Methodist Church.......

Hammaker, Bishop Wilbur E., chairman, committee on congressional
hearings, National Temperance and Prohibition Council___
Hester, Clinton M., Washington counsel, United States Brewers Foun-
dation....

309

109

--- 33, 201

332

Hollomon, Roy S., superintendent, Kansas United Dry Forces
Hooton, Dr. Caradine R., executive secretary, Board of Temperance,
Methodist Church__

184

70

Ivy, Dr. Andrew C., department of clinical science, University of
Illinois_-

132

Joyce, R. E., president, Distilled Spirits Institute, Inc..

229

Korfhage, Wilbur, administrative director, United Temperance Move-
ment of Minnesota____.

36

Logan, Leslie B., executive director, Interchurch Temperance Move-
ment of Colorado___

77

Siler, Hon. Eugene, a Representative in Congress from the State of
Kentucky-

10

Sullivan, John Dwight, general counsel, Advertising Federation of
America

390

Tunick, Abraham, Washington counsel, Wine & Spirits Wholesalers of
America, Inc__.

328

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Associated Business Publications, letter from William K. Beard, Jr.,
president_

273

Associated Cooperage Industries of America, Inc., letter from L. P.
Long, president_

275

Consumption of distilled spirits compared with national income
and advertising expenditures, chart and table..

260, 266

1954 Retail Sales Up 32 Percent Over 1948, article from Printers'
Ink, February 10, 1956...

263

Chemung County (N. Y.) Woman's Christian Temperance Union,
statement of Mrs. Harold L. Donner, president...

217

Church of Jesus Christ of Latter-Day Saints, letter from David O.
McKay, president___

210

Additional information submitted for the record by-Continued

Church of the Nazarene, statement of Kenneth S. Rice, secretary, and
T. T. I iddell, official representative, committee on public morals__
Coopers' International Union of North America, AFL-CIO, statement
of Joseph Kunz, first vice president..

Council of Bishops of the Methodist Church, resolution of_

Page

221

304

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Florida State Council of Brewery Workers, statement of James W.
Short, executive secretary-treasurer_

301

219

Illinois State Council of Brewery Workers, statement of Melvin L.
Kastel, executive secretary-

300

Indiana State Council of Brewery and Soft Drink Workers, statement
of William G. Johnson, executive secretary.

International Allied Printing Trades Association, statement of O. R.

Strackbein, legislative representative.--.

295

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Mid-South Dailies, telegram from Ken W. Howard_

272

Minnesota State Council of Brewery Workers, AFL-CIO, statement
of William S. Brannas, executive secretary.

291

Mississippi Woman's Christian Temperance Union, statement of Mrs.
R. L. Ézelle, president..

217

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