If the 3,037 beer and wine television spot announcements reported each took a full minute, then these announcements would have been 0.27 percent of television stations' total time on the air. Question 3-Again for each of the days specified, please give us the total number of all spot announcements, including public service announcements, and the number of beer and wine spot announcements. The following table summarizes for the composite week the television stations' answers to question 3: The percent of the number of television programs sponsored by beer and wine advertisers to the number of all television programs is 2.99 percent. Circle represents total number of all television programs (37,471). The relationship of the time on the air of television programs sponsored by beer and wine advertisers to television stations' total time on the air is 3:07 percent. Circle represents total television station time on the air (18,765 hours.) APPENDIX: A SPECIMEN QUESTIONNAIRE NATIONAL ASSOCIATION OF RADIO AND TELEVISION BROADCASTERS 1771 N Street NW., Washington 6, D. C. The Committee on Interstate and Foreign Commerce of the House of Representatives, pursuant to its consideration of the Bryson bill (H. R. 1227) has asked the National Association of Radio and Television Broadcasters-along with others to supply the committee with certain information relating to the amount, the character and length of broadcast advertising and programing (both radio and television) in behalf of or sponsored by beer and wine interests. The pertinent paragraph in the committee report issued August 17, 1954, follows: "In view of the many complaints received by this committee with regard to improper or excessive advertising of some alcoholic beverages on radio and television, the committee is seeking information from the Federal Communications Commission, the beer, wine, and broadcasting industries and their respective trade associations with regard to (a) extent of this advertising in dollar volume in relation to other advertising, (b) the number, character, and length of programs sponsored by wine and beer manufacturers, and (c) the broadcast time consumed in the course of such programs and by spot announcements of beer and wine products." The committee's report was followed by a direct request from Chairman Charles A. Wolverton (Republican, New Jersey) to the NARTB to supply this information on behalf of the broadcasting industry. We know that the collection of such statistics by broadcasting stations requires a great deal of work, but we believe that the necessity for careful compilation of these statistics by each station in the country is so compelling that it requires priority attention. Will you please fill out blanks in the following pages and return the questionnaire as soon as possible, but not later than October 11, to the research department of the NARTB in the enclosed self-addressed envelope? As in other similar surveys conducted by the association, individual station reports will be held in confidence and only industry figures will be employed in response to the House committee's request. If you have any questions about the survey, please contact Richard M. Allerton at the NARTB. Sincerely, HAROLD E. FELLOWS. SURVEY OF ALCOHOLIC BEVERAGE ADVERTISING ON RADIO AND TELEVISION REQUESTED BY CONGRESSIONAL REPORT ON BRYSON BILL 1. Please fill in for each of the days specified, total operating time on the air in hours and minutes: Week of (Note: A separate calendar week for each 52d of the industry was inserted herein so that the total response covered a full 12-month period): Monday. Total operating time Wednesday. Thursday Friday. Saturday_ Sunday. 2. Please fill in here the total number of programs on your station, the numbered sponsored by beer and wine advertisers, the average length of beer- and wine sponsored programs, and the average commercial time involved in the beer and wine programs, in minutes, for each type of program: (Where time is not logged, please estimate.) 3. Again for each of the days specified, please give us the total number of all spot announcements, including public service announcements, and the number of beer and wine announcements: National Association of Radio and Television Broadcasters Station call letters. City and State__ Signature of person completing questionnaire: Mr. FELLOWS. Thank you very much, sir. The survey reflects a full year-September 1, 1953, through August 31, 1954 of radio and television activities, thereby not overemphasizing or underemphasizing any season in the broadcasting year. This report shows that only 2.99 percent of all programs on television were sponsored by beer and wine advertisers. In relationship to the total time on the air of these television stations, the time consumed by programs sponsored by beer and wine advertisers amounted to 3.07 percent. Another statistic developed in the survey was that beer and wine spot announcements represented just 3.53 percent of all spot announcements carried by television stations. The comparable percentages for radio are even less. For example, the survey shows that only 1.62 percent of all programs on radio stations were sponsored by beer or wine advertisers. Stated in a different manner, this means that only 2 percent of the radio stations' total time on the air was devoted to programs sponsored by beer and wine advertisers. The report shows that only 2.85 percent of all spot announcements on these stations were devoted to spot announcements of beer and wine. The time devoted to such announcements would amount to approximately point three percent of the radio station's total time on the air. I respectfully submit to the committee that these statistics indicate. that there is not an undue amount of advertising of wine and beer on radio and television broadcasting stations. Despite the relatively small amount of advertising time devoted to wine and beer advertising on radio and television, and despite the fact that under this bill the radio and television industry would be the only industry completely barred from carrying such advertising, we oppose the bill because of the basic principle involved-it discriminates against one perfectly legitimate item of commerce, denying to it the right to utilize the channels of interstate commerce for advertising purposes. We believe that such restrictive and discriminatory legislation should not be adopted, and respectfully request and urge the committee to vote in opposition to it. I thank the chairman and members of the committee for this opportunity to appear before you and present the views of the National Association of Radio and Television Broadcasters. The CHAIRMAN. Thank you, Mr. Fellows. May I ask one or two questions about this report? Mr. FELLOWS. Yes, sir. The CHAIRMAN. This was based, I believe, on the year 1953, or, rather, a full year beginning September 1, 1953, and ending August 31, 1954. Mr. FELLOWS. That is right. The CHAIRMAN. That would be 2 years ago this fall——— Mr. FELLOws. That is correct. The CHAIRMAN. When we come to a period comparable to that. I am wondering if you have, or the association has, any way of estimating how nearly the percentages shown in this report would prevail as of today? Mr. FELLOWS. Mr. Chairman, we do not have any way of giving you accurate figures, but we can give you a good estimate. It is our belief that the volume of beer and wine advertising on both radio and television is approximately the same now as it was then. Its relationship to radio, for instance, is just about the same from all the observations we can make and the radio business fundamentally is about the same size it was when this survey was taken. There has been a considerable increase in the business of television as an advertising medium, but we believe that beer and wine advertising has not increased in anywhere near that proportion. I think we can get you what will constitute a rather reliable estimate in the next 2 weeks. The CHAIRMAN. The committee will very much appreciate that, realizing that it will be an approximate estimate. Mr. FELLOWS. That is right. The CHAIRMAN. I am simply asking for the best estimate you can give us. Mr. FELLOWS. I think we can give you an adequate and honest estimate. I think the change will be very slight, if any. (The information requested follows:) NATIONAL ASSOCIATION OF RADIO AND TELEVISION BROADCASTERS, Hon. J. PERCY PRIEST, Chairman, Committee on Interstate and Foreign Commerce, House of Representatives, Washington 25, D. C. DEAR MR. CHAIRMAN: During the course of the testimony of Mr. Fellows, before the committee on February 17, a question was asked by the chairman as to whether the association had any way of estimating the volume of beer and |