The White House Speaks: Presidential Leadership as Persuasion

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Greenwood Publishing Group, 1994 - 263 páginas

This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.

 

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Acerca del autor (1994)

CRAIG ALLEN SMITH is Professor of Communication at the University of North Carolina at Greensboro.

KATHY B. SMITH is Associate Professor of Politics at Wake Forest University.

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