Featuring new chapters on casino gambling and the nursing home industry, and updated throughout, the new edition of this highly readable text analyzes well-defined industries from commodities and manufacturing to distribution and services, showing how firms compete with one another. Each study gives appropriate attention to government policies that have influenced competitive conditions in the industry, and the material is presented without the use of calculus so that anyone with some background in economic principles can benefit from it. The book provides balance in regard to the mix of industries dealt with, and also in the varying perspectives of the contributors.
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COMMODITIES AND MANUFACTURING
Causes of Structural Change
Differentiating a Commodity
The Critical Role of Innovation
Decline and Renewal
DISTRIBUTION AND SERVICES
Adjusted for Distance
An Industry in Transition
Designing Products to Reduce Costs
Competition Distribution and Efficiencies
Rising Costs and Added Forms of Service
Competition in Software
Competition and Network Access
About the Editor and Contributors
advertising airline American antitrust AT&T average barriers to entry beer benefits box office brands broiler changes chicken companies competition concentration consumers costs customers demand deregulation differentiation distribution distributors drugs dustry economic effect efficient electricity employees entrants example exhibitors fares federal FERC financing firms gambling Gaming growth hardware health insurance important incentives increased industry's installed base Internet Journal long-distance carriers major managed managed care market power market share Medicaid Medicare ment merger microcomputer Microsoft million minimills motion picture National network externalities nursing facilities nursing home operating ownership patients percent plants premium problem gambling product differentiation profits purchase rates RBOCs reduce regulation regulatory retail banking revenues riverboat steel structure sumer switching Table theaters tion transmission U.S. Steel United users utilities vertical integration
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