The Complete Idiot's Guide to Starting a Restaurant

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Penguin, 2005 - 342 páginas
The recipe for a successful restaurant—now revised …

In this revised edition, aspiring restaurateurs will find everything they need to know to open a successful restaurant, including choosing a concept and location, creating a business plan, finding the cash, and much more. New content includes information on tips, tip-outs, and reporting for the entire staff, choosing the best POS system, setting up a bar and managing the wine list, and making the bottom line look good long-term.
-Restaurants are a high-risk venture, but starting a bar or restaurant is still one of the most popular new business ventures (Cornell Univ/Mich State)
-Overall industry sales are projected to hit $476 billion for 2005, a 4.9% increase
-The industry employs a workforce of 12.2 million in more than 900,000 restaurants nationwide (National Restaurant Assn.)

 

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Contenido

Contents
1
The State of the Industry
13
Choosing Your Restaurant
25
Is This Legal?
39
Building a Solid Foundation
49
Building a Solid Foundation
51
StartUp Cost Projections
57
Choosing the Right Site
61
Part k The Basics of Operating
135
Restaurant Marketing 101
141
The Basics of Operating
155
The Back of the House 15 7
157
Setting Up for Service
167
Treating Customers Like Guests
177
Quality and Service That Sells
191
Clean Is Your Only Choice
211

Can Customers Get There?
65
Shake the Money Tree
73
The Wonderful World of Venture Capital 19
79
The Restaurant Operator A Jack of Many Trades
85
Managing Your Risks
101
Food and Beverage Service
108
Its More Than Just Counting
111
Its More Than Buying a Can of Corn
129
Getting Into the Spirit of Wine and Spirits
221
Now What? Growing and Optimizing
231
Retaining the People You Have
233
The Art and Science of Sales Building
245
Hit the Numbers
255
Double Your Pleasure
267
Appendixes
279
Derechos de autor

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Acerca del autor (2005)

Howard Cannon is the founder of ROI, an international consulting firm specializing in start-ups and turnarounds. He is a top expert on restaurant operational performance and is the publisher of Restaurant Profitability Magazine, a trade publication read by hundreds of thousands of restaurant owners and operators. Pamela Rice Hahn is the author of several books, including The Pocket IdiotÂ's Guide to Acing the SAT Essay.

Información bibliográfica