Fields of Advertising Employment ; Advertising Letters ; House Publications ; Technical and Trade Paper Advertising ; Mail-order Advertising ; The Law an Advertising Man Should Know ; How to Enter the Practical FieldInternational Textbook Company, 1918 |
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Página
... MAIL - ORDER ADVERTISING Advertising for Mail - Order Business ...... 44 Principles and Classification .... Possibilities of the Mail - Order Business .... 44 Mediums Used in Mail - Order Advertising .. 44 How to Compile Mail - Order ...
... MAIL - ORDER ADVERTISING Advertising for Mail - Order Business ...... 44 Principles and Classification .... Possibilities of the Mail - Order Business .... 44 Mediums Used in Mail - Order Advertising .. 44 How to Compile Mail - Order ...
Página
... Mail ... 45 29 Bill - Boards , Dodgers , Etc ... 45 30 Contracts 45 30 Employment 45 35 Space and Copy . 45 39 Checks 45 43 Postal Money Orders .. 45 44 45 44 Good - Will and Trade - Marks .. HOW TO ENTER THE PRACTICAL FIELD ...
... Mail ... 45 29 Bill - Boards , Dodgers , Etc ... 45 30 Contracts 45 30 Employment 45 35 Space and Copy . 45 39 Checks 45 43 Postal Money Orders .. 45 44 45 44 Good - Will and Trade - Marks .. HOW TO ENTER THE PRACTICAL FIELD ...
Página
... MAIL - ORDER ADVERTISING Advertising for Mail - Order Business ..... 44 Principles and Classification ..... 44 Possibilities of the Mail - Order Business .... 44 Mediums Used in Mail - Order Advertising .. 44 How to Compile Mail - Order ...
... MAIL - ORDER ADVERTISING Advertising for Mail - Order Business ..... 44 Principles and Classification ..... 44 Possibilities of the Mail - Order Business .... 44 Mediums Used in Mail - Order Advertising .. 44 How to Compile Mail - Order ...
Página 4
... mail - order or general adver- tising business , or for a position with an advertising agency as copy - writer . In any case , circumstances will decide as to the best plan . In small cities , as a rule , there are no stores large ...
... mail - order or general adver- tising business , or for a position with an advertising agency as copy - writer . In any case , circumstances will decide as to the best plan . In small cities , as a rule , there are no stores large ...
Página 6
... order . The duties of such an advertising man- ager are to see that his ... mailing list is usually kept of all possible purchasers of space , and this ... order at a cut rate or a line of objectionable advertising , while bringing ...
... order . The duties of such an advertising man- ager are to see that his ... mailing list is usually kept of all possible purchasers of space , and this ... order at a cut rate or a line of objectionable advertising , while bringing ...
Términos y frases comunes
adver advertisement writer advertising agencies advertising letter advertising manager agents appeal argument Art Metal attractive Battle Creek Belt Sander blank booklet buyer campaign catalog cent charge Chicago Chifforobes circulation classified advertisement Company consumer copy cost cover dealer employe enclosed field firm folders follow-up letters give grinding machine handling house organ house publication illustrations inches inquiries interest INTERNATIONAL TEXTBOOK COMPANY issue jobber JONES DAIRY FARM kind machine magazine mail-order advertisers manufacturer matter medium ment merchant methods newspaper offer position possible customer printed profit prospect published readers retail salesmen secure sell sent service department shoe soliciting solicitor space stock foods Street style successful sumer talk tell tion tisement tisers tising trade and technical trade-mark trade-paper users window write York
Pasajes populares
Página 9 - Security of person is as necessary as the security of property, and for that complete personal security which will result in the peaceful and wholesome enjoyment of one's privileges as a member of society there should be afforded protection, not only against the scandalous portraiture and display of one's features and person, but against the display and use thereof for another's commercial purposes or gain.
Página 17 - It had long been believed that, if the vibrations of air caused by the voice in speaking could be reproduced at a distance by means of electricity, the speech itself would be reproduced and understood. How to do it was the question. Bell discovered that it could be done by gradually changing the intensity of a continuous electric current, so as to make it correspond exactly to the changes in the density of the air caused by the sound of the voice. This was his art.
Página 18 - It is when the term process is used to represent the means or method of producing a result that it is patentable, and it will include all methods or means which are not effected by mechanism or mechanical combinations.
Página 30 - Third. If its package or label shall bear or contain any statement, design, or device regarding the curative or therapeutic effect of such article or any of the ingredients or substances contained therein, which is false and fraudulent.
Página 17 - But where the result or effect is produced by chemical action, by the operation or application of some element or power of nature, or of one substance to another, such modes, methods, or operations, are called processes.
Página 8 - ... necessary to rehearse or review what was there held. All civilized governments respect private manuscripts, and treat them as not partaking of the nature of property open to ordinary sale and disposal. The possession of them gives no right in the possessor to use them, or publish them, unless by the acquiescence of the originator. While it often has happened that trade secrets and other information, which has been noted down in writing, may furnish means of acquiring profit, it was never imagined...
Página 29 - It may be safely asserted, as the result of the adjudged cases, that the species of lottery the carrying on of which is intended to be prohibited as criminal by the various laws of this country embraces only schemes in which a valuable consideration of some kind is paid, directly or indirectly, for the chance to draw a prize: United States v.
Página 9 - But, if it is to be permitted that the portraiture may be put to commercial or other uses for gain, by the publication of prints therefrom, then an act of invasion of the individual's privacy results, possibly more formidable and more painful in its consequences than an actual bodily assault might be. Security of person is as necessary as the security of property ; and for that complete personal security, which will result in the peaceful and wholesome enjoyment of one's privileges as a member of...
Página 28 - Nebraska could enforce its statute to prevent use of a flag representation on beer bottles, stating flatly that "a State will be wanting in care for the well-being of its people if it ignores the fact that they regard the flag as a symbol of their country's power and prestige...