Fields of Advertising Employment ; Advertising Letters ; House Publications ; Technical and Trade Paper Advertising ; Mail-order Advertising ; The Law an Advertising Man Should Know ; How to Enter the Practical FieldInternational Textbook Company, 1918 |
Dentro del libro
Resultados 1-5 de 63
Página 8
... charge of the larger part of the correspondence , while another may have immediate charge of the house organ , and still another may have charge of printing requisitions , depart- ment records , etc. 9 . Correspondent and Follow - Up ...
... charge of the larger part of the correspondence , while another may have immediate charge of the house organ , and still another may have charge of printing requisitions , depart- ment records , etc. 9 . Correspondent and Follow - Up ...
Página 18
... charged agency with an order to insert hitherto considered their blades BLADE . " A few years ago th office was - and it w other offices - when kind came in , 100 / the number of w giving us the of the copy to th questioning scrutinize ...
... charged agency with an order to insert hitherto considered their blades BLADE . " A few years ago th office was - and it w other offices - when kind came in , 100 / the number of w giving us the of the copy to th questioning scrutinize ...
Página 22
... charge a fair price therefor . One New York service staff makes a fixed charge for each piece of copy it turns out for advertisers , and the charge prob- ably covers more than the actual cost of the drawing and the cut when drawings are ...
... charge a fair price therefor . One New York service staff makes a fixed charge for each piece of copy it turns out for advertisers , and the charge prob- ably covers more than the actual cost of the drawing and the cut when drawings are ...
Página 23
... charge for ideas or writing . but invariably charge for artists ' work , plates and " stunts " at actual cost to us . FIG . 4 No. By A356 Loca Type Dia Balon Bold Body . " ہیں Rules 201 . magazine's rate is high , so that an order brings.
... charge for ideas or writing . but invariably charge for artists ' work , plates and " stunts " at actual cost to us . FIG . 4 No. By A356 Loca Type Dia Balon Bold Body . " ہیں Rules 201 . magazine's rate is high , so that an order brings.
Página 25
... charge for the copy - writing assistance . 31. Building Up the Job Department . - A publisher that maintains a job - printing department should reap a double profit from a service department , for the service man , in addition to ...
... charge for the copy - writing assistance . 31. Building Up the Job Department . - A publisher that maintains a job - printing department should reap a double profit from a service department , for the service man , in addition to ...
Términos y frases comunes
adver advertisement writer advertising agencies advertising letter advertising manager agents appeal argument Art Metal attractive Battle Creek Belt Sander blank booklet buyer campaign catalog cent charge Chicago Chifforobes circulation classified advertisement Company consumer copy cost cover dealer employe enclosed field firm folders follow-up letters give grinding machine handling house organ house publication illustrations inches inquiries interest INTERNATIONAL TEXTBOOK COMPANY issue jobber JONES DAIRY FARM kind machine magazine mail-order advertisers manufacturer matter medium ment merchant methods newspaper offer position possible customer printed profit prospect published readers retail salesmen secure sell sent service department shoe soliciting solicitor space stock foods Street style successful sumer talk tell tion tisement tisers tising trade and technical trade-mark trade-paper users window write York
Pasajes populares
Página 9 - Security of person is as necessary as the security of property, and for that complete personal security which will result in the peaceful and wholesome enjoyment of one's privileges as a member of society there should be afforded protection, not only against the scandalous portraiture and display of one's features and person, but against the display and use thereof for another's commercial purposes or gain.
Página 17 - It had long been believed that, if the vibrations of air caused by the voice in speaking could be reproduced at a distance by means of electricity, the speech itself would be reproduced and understood. How to do it was the question. Bell discovered that it could be done by gradually changing the intensity of a continuous electric current, so as to make it correspond exactly to the changes in the density of the air caused by the sound of the voice. This was his art.
Página 18 - It is when the term process is used to represent the means or method of producing a result that it is patentable, and it will include all methods or means which are not effected by mechanism or mechanical combinations.
Página 30 - Third. If its package or label shall bear or contain any statement, design, or device regarding the curative or therapeutic effect of such article or any of the ingredients or substances contained therein, which is false and fraudulent.
Página 17 - But where the result or effect is produced by chemical action, by the operation or application of some element or power of nature, or of one substance to another, such modes, methods, or operations, are called processes.
Página 8 - ... necessary to rehearse or review what was there held. All civilized governments respect private manuscripts, and treat them as not partaking of the nature of property open to ordinary sale and disposal. The possession of them gives no right in the possessor to use them, or publish them, unless by the acquiescence of the originator. While it often has happened that trade secrets and other information, which has been noted down in writing, may furnish means of acquiring profit, it was never imagined...
Página 29 - It may be safely asserted, as the result of the adjudged cases, that the species of lottery the carrying on of which is intended to be prohibited as criminal by the various laws of this country embraces only schemes in which a valuable consideration of some kind is paid, directly or indirectly, for the chance to draw a prize: United States v.
Página 9 - But, if it is to be permitted that the portraiture may be put to commercial or other uses for gain, by the publication of prints therefrom, then an act of invasion of the individual's privacy results, possibly more formidable and more painful in its consequences than an actual bodily assault might be. Security of person is as necessary as the security of property ; and for that complete personal security, which will result in the peaceful and wholesome enjoyment of one's privileges as a member of...
Página 28 - Nebraska could enforce its statute to prevent use of a flag representation on beer bottles, stating flatly that "a State will be wanting in care for the well-being of its people if it ignores the fact that they regard the flag as a symbol of their country's power and prestige...