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STATEMENT OF THE OWNERSHIP, MANAGEMENT, ETC., REQUIRED BY THE ACT OF CONGRESS OF AUGUST 24, 1912, OF THE OUTLOOK, PUBLISHED WEEKLY AT NEW YORK, N. Y., FOR OCTOBER 1, 1922.
State of New York, County of New York, ss.
Before me, a Notary Public in and for the State and county aforesaid, personally appeared Robert D. Townsend, who, having been duly sworn according to law, deposes and says that he is the Managing Editor of THE OUTLOOK, and that the following is, to the best of his knowledge and belief, a true statement of the ownership, management, etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in section 443, Postal Laws and regulations, to wit:
1. That the names and addresses of the publisher, editor, managing editor, and business managers are:
2. That the owners are: The Outlook Company, 381 Fourth Ave., N. Y. City.
Stockholders of The Outlook Company owning 1 per cent or more of the total amount of stock:
Harold T. Pulsifer....381 Fourth Ave., New York City
N. T. Pulsifer..........456 Fourth Ave., New York City Lawson V. Pulsifer....456 Fourth Ave., New York City Chas. Stillman, C. C. Stillman, E. G. Stillman (Trustees for J. A. Stillman)...55 Wall St., New York City Chas. Stillman, J. A. Stillman, E. G. Stillman (Trustees for C. C. Stillman)...55 Wall St., New York City Chas. Stillman, J. A. Stillman, C. C. Stillman (Trustees for E. G. Stillman)...55 Wall St., New York City Dorothea V. A. Swift..27 East 62d St., New York City Robert D. Townsend..381 Fourth Ave., New York City
3. That the known bondholders, mortgagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages, or other securities are: None.
4. That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stockholders and security holders as they appear upon the books of the company, but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing affiant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stock, bonds, or other securities than as so stated by him.
(Signed) ROBERT D. TOWNSEND, Managing Editor. Sworn to and subscribed before me this 28th day of September, 1922.
(Signed) J. LYNN EDDY.
Notary Public, Westchester County; New York County Clerk's No. 72; New York County Register's No. 4063; Certificate filed in New York County; Commission expires March 30, 1924.
66 OR over a period of a quarter of a
"Fcentury when, in an editorial ca
pacity, I was connected with 'Life,' says Thomas L. Masson in the New York "Herald," "we made it a rule never to make any strained effort to get into the paper anything humorous, and it became a venerable joke with us that some day or other we would issue a humorous number. We see 'Punch' constantly pub lishing the most serious things. For example, one of the most moving poems. of the war ('In Flanders Fields') was! published in 'Punch.' Humor's true purpose is to act as a leaven. . . . One is reminded of that old anecdote of the one-time editor of 'Punch' when a fellow-i guest at a dinner table asked him if he ever got anything good for his paper., 'Oh dear, yes,' was the reply. "Then,' said the other, 'Why don't you publish it?'"
The catalogues of the great mail-order houses are among the most interesting examples of American typography, issued as they are for gratuitous distribution yet costing hundreds of thousands of dollars in the aggregate. One of these huge catalogues that has lately come to our desk-that of Montgomery Ward & Co., of Chicago-contains one page printed in twelve different languages, for the benefit of the various races that fill America's melting-pot. These are, as printed in the book: Czechoslovacky, Deutsch, Espanol, Français, Hollandsh, Italiano, Norsk, Polskie, Portuguese, Russian, Suomea, Svenska. The announcement is made in each language that orders written in that language will receive just as prompt attention as if written in English. "Suomea," in the above list, the reader may be reminded, refers to the Finnish language.
Under the heading "The Best Old One" the "Journal" of the American Medical Association prints this:
There was a doctor by the name of Beck
Who fell in a well and broke his neck.
It served him right;
The fault was his own:
He should have tended the sick and let the well alone.
Behind closed iron gateways at the Palace of Sans Souci, in Potsdam, near Berlin, lies an unkempt and grass-grown driveway. It was once the main approach to the palace, which was built by Frederick the Great. But Napoleon, as the conqueror of Prussia, used that driveway when he lived for a while at Sans Souci, and on his downfall the road he used was blocked up and a new one built. So says a contributor to the New York "Times," who has recently visited Potsdam and found it redolent of the memories of Frederick the Great and trying to forget the sojourn of William II. He recalls Napoleon's tribute to Frederick as he and his officers stood before the old warrior's tomb: "Hats
Who buys a buggy in these days of the omnipotent motor car? Apparently plenty of people, for the Carriage Builders' National Association has just held its fiftieth anniversary jubilee meeting in New York. Its secretary says: "Notwithstanding the growth of the automobile, the carriage trade is not dead and can never die. There will always be a place for the horse and buggy as long as there are farms in America. Prosperous farmers nowadays not only have their automobiles, but keep buggies, too, for traveling over roads that are sure death to rubber tires."
The word "sox" as a plural of "sock" is often seen in placards in shop windows, though it seems to have no place in the dictionaries. A New York butcher has in his window a sign, "Roasting Chix." Perhaps the locksmiths and clockmakers may yet have their signs read, in large letters, LOX and CLOX, for the word smallpox has become the accepted form, though we have to think a moment before we remember that it simply denotes "small pocks," or scars.
A booklet called "Art in New York," which is on sale at news-stands and bookstores in the city, will help the sightseer to find some noteworthy artistic achievements which perhaps he might otherwise miss. "Starred" items picked out at random from the booklet are interesting:
Continents, marble groups by D. C. French, on steps of Custom House.
Peter Cooper, by Saint-Gaudens, Bowery and Fourth Avenue.
Washington, by Henry M. Shrady, Williamsburg Bridge Plaza.
Richard M. Hunt, by D. C. French, Central Park.
Joan of Arc, by Anna V. Hyatt, Riverside Drive and 93d Street.
Maine Monument, by Attilio Piccirilli, Columbus Circle.
Pulitzer Memorial, fountains by Karl Bitter, Fifth Avenue and 59th Street.
Franz Sigel, statue by Karl Bitter, Riverside Drive and 106th Street.
Soldiers' and Sailors' Monument, Charles W. and Arthur A. Stoughton, Riverside Drive at 90th Street.
Horse Tamers, by F. W. MacMonnies, Prospect Park, Brooklyn.
Appellate Court, James B. Lord, Architect, Madison Avenue and 26th Street.
From the "Columbia Jester:"
"I don't see why you call Jamieson stupid. He says a clever thing quite often."
"Exactly. He doesn't seem to realize it should be said only once."
From the Stockholm "Kasper:"
ld Dame "When I was your age, a man would never let a lady stand am-car."
Adv. No. 2
To Men of Business
To men of business, "big" and "little."
To farmers to all who toil with hand or brain.
To stimulate "thrift and saving" among the millions who labor-such as the world has never before seen.
To stabilize business, build confidence, pour the oil of peace and prosperity on the troubled waters of unrest.
To get for YOU who are now "thrifty" 4 per cent, compounded semi-annually, on your "daily balance" of every surplus dollar you possess even the dollars in your pocket, cash drawer and safe.
To get for YOU whenever you want to "borrow" money, all you want and can adequately secure, for long time" or "short time," at the "market price for money."
Without an iota of "fiat" fallacy, without an atom of "inflation."
Without a shadow of "injustice" or of "favoritism" to any "class" or "interest." To do all this:
Unfetter the existing Postal Savings Bank, now "shackled"—"hamstrung”—by cunning, short-sighted greed.
THRIFT and PROSPERITY, Peace, Honor
The Gist of It All
The nation has had a Postal Savings
Every other savings bank in the world
The Postal Savings Bank has been shackled by the opposite rule, attempting to get from depositors as much money as possible for the least possible interest, paying them only 2 per cent per annum, on money left in the bank at least one year. In practice this return is less than 11⁄2 per cent. Furthermore, the law permits the funds now in the Postal Savings Bank to be loaned to commercial banks at 24 per cent, the banks loaning it to the Government, and to the people, at anywhere from two to four and five times that rate, and yet at no time has the market price for money on the solidest security been less than 3% to 4 per cent, and today, as everyone knows, is 6% to 8 and 9 per cent. It is now proposed:
First-The Postal Savings Bank shall be open and accessible to all without limit as to amounts that may be deposited, and interest thereon paid for any period of time, as is customary with commercial banks.
Second-These deposits shall be loaned at the market price for money on security that is good beyond question. This should make, in these times, the net income for deposits at least 6 per
cent, gradually diminishing to 5 or less as world prosperity returns.
Third-Four per cent semi-annual compound interest will go directly to depositors.
Fourth-The balance of the profits shall be paid twice a year into the United States Treasury, thus making possible the reduction of taxes and thereby benefiting the whole citizenship, including, of course, the depositors. This, it is estimated, should bring into the U. S. Treasury, without taxing anybody one cent, an annual income of at least $120,000,000, to possibly $300,000,000 or more.
Fifth-Every banking institution in the United States in good standing may become an agent for the Postal Savings Bank, both to receive deposits and to make loans, receiving for such service a small commission on both deposits and loans.
The Postal Savings Bank will thus become the greatest and strongest bank in the world, one vast national reservoir of the people's savings, available for loans to all who furnish proper security. There will be no favoritism to any class or interests-practically no limitation to loans except the limitation of good security and use in harmony with public good.
Sixth-The present gold standard is not affected and will be permanently maintained, yet gold is made no longer either fetish or a scarecrow.
Seventh-The Postal Savings Bank will be placed beyond the power of domination by any interest or class. It will have no power of either inflation or contraction, these powers being left in the exclusive possession of the existing Federal Reserve Banks.
Eighth-It will quickly mobilize and put into ordinary bank channels over three billion dollars ($3,000,000,000) of money not now in any bankthe identical kind of money that is now the foundation resource of all banks.
Ninth-With this bill in operation there will be scores of millions of depositors, instead of half a million a8 at present, with deposits exceeding thirty billions, possibly soon nearer one hundred billions, instead of one hundred and fifty-five million deposits as when this is written.
For details, facts uncontroverted, arguments unanswered-unanswerable-see "THRIFT AND PROS-
At Book Stores, or of The Outlook, or of Alden, Neshanic, N. J.
To Proprietors of Winter Resort Hotels
Many advertising schedules for the fall and early winter are now being made up.
The special classified Hotel Section of The Outlook offers a most effective and economical means of reaching many thousands of Outlook readers who take winter vacation trips.
A recent investigation in 20 cities shows that 39% of Outlook subscribers visit winter resorts.
The special classified hotel rate is only 60 cents a line. Just send us your booklet and we will prepare copy for your approval. Department of Classified Advertising
Man-"No. At that time. THE OUTLOOK COMPANY, 381 FOURTH AVE., NEW YOP"
ople traveled in stage-coaches."
OBERT HILLYER is a young poet whose work has already met with marked success. He was graduated from Harvard University in 1917, and that same year his first book, "Sonnets and Other Lyrics," was published. His two later books are "The Five Books of Youth" and "Alchemy," and a new volume, "The Hills Give Promise," is in the process of preparation. Mr. Hillyer spent the summer of 1917 with the Norton-Harjes Ambulance Corps on the Verdun front. Afterward he served with the A. E. F. and had the rank of first lieutenant at the time of his discharge. He was attached to the American Commission to Negotiate Peace and detailed as courier.
PTON CLOSE is the pen-name of an
residence in China. Mr. Close writes concerning his association with Wu Pei-fu:
Wu is a man who is remaking China, and doing it on lines which will appeal to the American people. I am the only correspondent who has stayed with him throughout the struggle, and I am writing a 40,000word illustrated book on my experiences with him through the war. I am handling the material from the standpoint of personal adventure and the daily life and character of a Chinese conqueror and his staff.
De luxe cruises to the
Fortnightly sailings to Cherbourg.
84 Years of Royal Mail Service THE ROYAL MAIL STEAM PACKET CO. SANDERSON & SON, Inc., Agents 607 Boylston St., Boston 117 West Washington Street, Chicago
25 Broadway, New York
Better Business Systems
TONAWANDA.N.Y. BRANCHES EVERYWHERE
Is this offer too good to be true?
Are we offering a value too great to be credible? Do people
E recently mailed several thousand circulars to booklovers. We described and pictured these thirty volumes of the Little Leather Library honestly, sincerely, accurately. But we received relatively few orders. Then we mailed several thousand additional circulars to booklovers, this time enclosing a sample cover of one of the volumes illustrated below. Orders came in by the hundred! The reason, we be-. lieve, is that most people cannot believe we can really offer so great a value unless they see a sample!
In this advertisement, naturally, it is impossible for us to show you a sample volume. We must depend on your faith in the advertisements appearing in The Outlook; and we are hoping you will believe what we say, instead of thinking this offer is "teo good to be true."
What this offer is
Here, then, is our offer. The illustration below shows thirty of the world's greatest masterpieces of literature. These include the finest works of such immortal authors as Shakespeare, Kipling, Stevenson, Emerson, Poe, Coleridge, Burns, Omar Khayyam, Macaulay, Lincoln, Washington, Oscar Wilde, Gilbert, Longfellow, Drummond, Conan Doyle, Edward Everett Hale, Thoreau, Tennyson, Browning and others. These are books which no one cares to confess he has not read and re-read; books which bear reading a score of times.
Each of these volumes is complete-this is not that abomination, a collection of extracts; the 30 volumes, pocket size, contain over 3,000 pages; the paper is a high-grade white wove antique, equal to that used in books selling at $1.50 to $2.00; the type is clear and easy to read; the binding, while NOT leather, is a beautiful limp material, tinted in antique copper and green, and so handsomely embossed as to give it the appearance of hand tooled leather; it is five times more durable than leather!
What about the price
How can we do it? That is the question most often asked of us. Yet the answer is simple. These books are produced in editions of a million at a time! Quantity productionthat is the secret.
4 Volumes of Kipling
If you will order at once instead of waiting To those of us who have been forced to lead drab, workaday lives, Kipling opens up a new world-the vivid, colorful world of the Fast. His stories, every one of them, are steeped in realism, but it is a realism more fascinating than the wildest imaginings of a romanticist. These four volumes include his best work. Among them are the following: The Vampire, and Other Verses: The Man Who Was; The Phantom Rickshaw; A Conference of the Powers; The Recrudescence of Imray; At the End of the Passage; The Mutiny of the Mavericks; My Own True Ghost Story.
Testing human nature
These books are made by a body of specially trained workmen. We cannot make a million volumes, discharge these workmen until the edition is sold, and then expect to get the same men again. This body of men must be kept together. The manufacture must be continuous-one edition following the other immediately.
It is worth our while, therefore, to give our customers something valuable if they will co-operate with us by sending in their orders at once. It is worth our while to make an attempt to overcome the bugaboo of procrastination, which haunts so many publishers.
That is the reason, the only reason, we offer you, in addition to the regular set of 30 volumes, FOUR VOLUMES OF RUDYARD KIPLING FREE, IN EXACTLY THE SAME BINDING AS THE REST OF THE SET-if you will send in your order at once, instead of waiting.
An experiment-not a
One word more. This offer, as you can gather, is simply an experiment. It must not be taken as a precedent. We do not know whether it will work. We do not know whether ANYTHING can keep people from procrastinating, for it is certainly a deep-seated human trait.
In any case, we hope it will keep YOU from procrastinating. If you want this set of books-if you feel that eventually you will buy them-we urge you to do it NOW, instead of LATER, so that you can obtain not only the thirty volumes, but the four equally splendid volumes of Kipling. Do not send money. Simply mail the coupon below or a letter.
LITTLE LEATHER LIBRARY CORPORATION
GREATEST THING IN THE WORLD
THE COMING OF ARTHUR
FRIENDSHIP - THOREAU
BALLAD OF READING GAOL
FIFTY BEST POEMS OF ENGLAND
WILL THE MILL
HIRTY BEST POEMS OF AMERICA
Please send me on approval the
30 volumes of the De Luxe edition of the Little Leather Library (and the four volumes of Kipling free). I will pay the postman $2.98 plus the postage upon delivery. It is understood, however, that this is not to be considered a purchase. If the books do not in every way come up to expectations, I reserve the right to return them any time within thirty days, and you agree to return my money. It is understood that $2.98 plus the postage is positively the only payment to be made on this set.
The Roycrofters have made a special set of Hand Hammered Copper Book Ends to fit this set. Regular $2.00 value, our price only 98c. If desired place X in this square
New CROWELL BOOKS
The Captive Herd
By G. MURRAY ATKIN, author of "The New World." 320 pages, 12mo. Net $1.75, postage extra.
A novel of power, by a Canadian author of growing reputation.
Our Foreign-Born Citizens
By ANNIE E. S. BEARD. Illustrated with portraits. 300 pages, 8vo. Net $2.00, postage extra.
What aliens have done for America.
By ORISON SWETT MARDEN. 96 pages, 12mo. Net 90c, postage extra. Why remain a dwarf?
Four and Twenty Minds
By GIOVANNI PAPINI. Translated from the Italian by ERNEST H. WILKINS, Professor of Romance Languages, University of Chicago. 330 pages, 8vo. Net $2.50, postage extra. Brilliant biographical and critical essays. by Italy's foremost critic.
Thin paper edition, edited by JAMES A. HARRISON, R. A. STEWART, and CHARLES W. KENT. 350 pages, 12mo. Cloth, gilt top, net $1.75. Limp leather, net $2.75. Postage extra.
Contains also Poe's own discussions of the nature of poetry.
The New Latin America
By J. WARSHAW, Professor in the University of Nebraska. Illustrations and colored maps. 435 pages, 8vo. Net $3.00, postage extra.
South and Central America's wonderful possibilities are here discussed.
An Introduction to the
By GORDON S. WATKINS, Associate
A comprehensive and thorough treatment. of a vital present-day topic.
Everyday Uses of English
By MAURICE H. WESEEN, Assistant Professor of English, University of Nebraska. 464 pages, 8vo. Net $2.00, postage extra.
Valuable in the office as well as the classroom.
ted to discuss the English system of debating than Ralph M. Carson, author of "The World's Greatest Debating Society." Mr. Carson is a graduate of the University of Michigan who enjoyed the honor of being a Rhodes Scholar at Oriel College, Oxford, and the more distinctive honor of being elected President of the Oxford Union. He was also President of the British-American Club and of the Oxford International Assembly, a miniature League of Nations. Before going to England he was an instructor in Eng lish at the University of Michigan. At present he is a senior at the Michigan Law School.