workhouse girl (Sareel is short for Sarah Hill)-a "helpless inarticulate victim pursued by vindictive destiny,"

yet brought into a safe haven at last by her stanchness and basic firmness of character. R. D. TOWNSEND.

HISTORY AND POLITICAL ECONOMY KING'S COMPLETE HISTORY OF THE WORLD WAR. By W. C. King. The History Associates, Springfield, Massachusetts. Novel features accompany this popular history of the Great War. The pages are broken up by boxheads and blackface sub-heads, topical but not alphabetical indices precede the chapters, and detached "visualized charts" are inclosed in envelopes. These features will scarcely appeal to readers of conservative taste. The story of the war includes its aftermath, the work coming down to "the eighth year of the war," as the author calls the year 1921. The book brings out strongly the evil aspects of German militarism. The style is crisp and incisive, and many of the Great War's dramatic events are presented in vivid word pictures.

ESSAYS AND CRITICISM

JOHN MASEFIELD: A CRITICAL STUDY. By W. H. Hamilton. The Macmillan Company, New York. $3.50.

An aid to the immortality of Mr. Masefield that by turns embarrasses the admirer of his art with its unrestrained hyperbole and gratifies him with an occasional flash of acute insight. In interpretation and discriminating criticism much of the book is almost wholly deficient; it is saturated with enthusiasm that one could wish more finely tempered by intelligence.

POETRY

NEGRO FOLK RHYMES. By Thomas W. TalThe Macmillan ley, of Fisk University. $2.25. Company, New York. Professor Talley's idea in the compilation of this stout volume was a praiseworthy one, for, while a deal of attention has been paid to Negro spirituals, but little examination of the more purely secular music has been made. He fails in a laxity of investigation which permits the inclusion of distorted Mother Goose rhymes and even some of Stephen Foster's melodies as examples of folk rhyme peculiar to the Negro alone. It is to be expected that a certain amount of material, stanzas, lines, and phrases from other literature will be found embedded in Negro folk verse, but certainly an entire bit of alien work, however distorted, is not to be regarded as an authentic part of that rich heritage. excellent, however, is much of the work which the compiler has painstakingly set down that he may well be forgiven his lack of exactitude. Much of the material is of a broad comical order, but there are times when the reader will observe the primitive singer fumbling toward a poetical utterance.

So

IN APRIL ONCE. By William Alexander Percy. The Yale University Press. $1.50. The idea that a lawyer is too matter f fact to write poetry has been exploded

Edgar Lee Masters and Arthur Davin Ficke. To be added to the ranks of

poetical lawyers is the name of William Alexander Percy. In his book (it is a second volume of verse by him) he betrays a legal mind by sticking closely to safe precedents. Although his poems are in old measures and his themes are time-honored subjects, he does manage to imbue them with an individuality, although it must be admitted that it is not emphatic. He adds to the "Do you remember" school of poetry (always a weakness of young men) the following piece, which may be quoted as representative of the book:

TO BUTTERFLY

Do you remember how the twilight stood

And leaned above the river just to see If still the crocus buds were in her hood

And if her robes were gold or shadowy?

Do you remember how the twilight stood

When we were lovers and the world our wood?

And then, one night, when we could find no word

But silence trembled like a heartlike mine!

And suddenly that moon-enraptured bird

Awoke and all the darkness turned to wine?

How long ago that was! And how absurd

For us to own a wood that owned a bird!

They tell me there are magic gardens still,

And birds that sleep to wake and dream to sing,

And streams that pause for crocus skies to fill;

But they that told were lovers and 'twas spring.

Yet why the moon to-night's a daffodil

When it is March-Do you remember still? Old-fashioned? Yes, but there will be many to like it.

RELIGION AND PHILOSOPHY SONG OF SONGS (THE). Translated by Morris Jastrow, Jr., Ph.D., LL.D. The J. B. Lippincott Company, Philadelphia. $3. There are two interpretations of the "Song of Solomon," the one adopted here by Dr. Jastrow and in his English Reader's Bible by Dr. Moulton, which regards it as a collection of ancient love songs; the other, adopted by Ewald and by Renan, which regards it as a love drama. Dr. Jastrow's argument against the latter view would be conclusive if by a love drama we understood a modern play acted on the stage of a theater with change of scenery and a great company representing the royal Court. But it loses its effect if we regard it as a song drama recited or sung by an Oriental story-teller. On the other hand, if

it is only a group of love lyrics of a decidedly sensuous character, we cannot but wonder how it ever found its way into an anthology of religious literature, whereas it distinctly belongs there if it is a drama in which love and ambition are rival suitors of a woman's heart and in which love triumphs with the declaration by the peasant lover:

Many waters cannot quench love,
Neither can the floods drown it:
If a man would give all the substance
of his house for love,

He would be utterly contemned.

As "love lyrics of ancient Palestine" we can well let the Song of Solomon be forgotten, but as a love drama it will never lose its literary beauty or its moral power.

RELIGION AND PHILOSOPHY
JESUS AND LIFE. By Rev. Joseph F. MeFay-
den, D.D. The George H. Doran Company,
New York. $2.
JESUS CHRIST AND THE WORLD TODAY.
By Grace Hutchins and Anna Rochester.
The George H. Doran Company, New York.
$1.25.

LIFE STORIES FROM THE OLD AND THE
NEW TESTAMENT. By Jenny B. Merrill,
Ph.D. The George H. Doran Company, New
York. $1.
LITTLE BOOK OF SERMONS (A). By Lynn
H. Hough. The Abingdon Press, Cincin-
nati.

NEW CHURCHES FOR OLD. A Plea for Com-
munity Religion. By John Haynes Holmes.
Dodd, Mead & Co., New York.
UNUSED POWERS. By R. H. Conwell. The
Fleming H. Revell Company, New York.

WHEN

stop reading for a minute. . . . examine the room you are sitting in, its furnishings and fittings .... then with that picture in your mind, try to im agine the same room in your great-grandfather's day (stop here.... and look. ... and think!)

. . quite a difference, wasn't there, in the two rooms? In yours are comforts and conveniences that your great-grandfather never even wished for . . . . they were unthought of in his day.

Commonplaces they are in your eyes, but in your great-grandfather's eyes. . . . miracles! Yet this wonderful change in life has come only in this past century. ... the century that has seen the Chemical Engineer take his rightful place in the world's industries. For it is he who, more than any other, has wrought this difference in the surroundings of life and brought into your home a wealth of comforts.

has brought
Comforts!

increasingly higher types of chemists, for men who knew manufacturing as well as chemistry, it was but natural that the du Pont Company's leadership brought to gether one of the finest chemical staffs in America. And also it was natural for this chemical staff, in its researches seek ing to improve du Pont explosives, to come upon other uses for the materials they worked with, and so in time came a series of du Pont products seemingly unrelated to explosives.

Thus came improved Pyralin for toiletware and many other articles-better Fabrikoid for the upholstery of fine furniture, for luggage, binding books and scores of other uses. These are examples of the way in which du Pont Chemical Engineers have adapted different products for your use from similar basic materials.

Thus came a complete line of paints, varnishes, enamels, lacquers for the decoration and preservation of the country's homes, cars, furniture, etc. Thus arose, too, the manufac ture of dyes, which are based upon the same materials that explosives are based upon, and thus also came many chemicals that America's industries must have.

production of wealth then fall off through the lack of quick and accurate trade information? The real truth is that freight rates and telegraphic charges are quickly absorbed in the greater production and distribution of wealth made possible by the railways and the wires.

And this is equally true of legitimate and constructive advertising. A manufacturer may have a good and useful product, but he must also tell people about its merits in order to secure its quick and thorough distribution. And the right kind of advertising offers the shortest route from the factory to the consumer. Like the railway, advertising offers a quick means of distribution and becomes an economy and not an expense.

Suppose a manufacturer of a twentyfive-cent tooth-paste should decide that he could profitably spend $10,000 a month in advertising in periodicals. For this expenditure he could place his advertisement before approximately 20,000,000 readers. Now suppose only one out of every one hundred readers should buy a tube of the paste. He would then sell 200,000 tubes and his advertising would cost him five cents per tube. But many of these purchasers will be well satisfied if his tooth-paste is meritorious and will continue to use it. Thus the original cost of five cents a tube for advertising will be divided among subse quent sales and the cost per tube will steadily decrease. And so by advertising the manufacturer is steadily enlarg ing his market, making easier and larger sales, and decreasing the selling cost per unit. He can therefore do business at a lower total cost, and thus make a lower price to the consumer at the same time that he has created good will for his product and stabilized his business.

And this leads to a necessary corollary of advertising-maintenance of quality. One of the chief objects of the advertiser is to build up good will towards his product. His name and trade-mark become firmly established in the minds of the buying public and appear upon every package that he sells. He has thus put his name and reputation behind his goods and has in effect guaranteed a certain quality which the purchaser looks for and has a right to expect. No manufacturer can afford to place his trade-mark on an inferior article or allow the quality of an advertised brand to deteriorate. For the advertised article can be readily identified, and any falling off in quality would result in a quick decrease in sales. You can readily think of numerous advertised articles which you purchase because you recognize the reliability of the manufacturer, and which you would cease to purchase if the quality were not kept up to standard. This is not true of goods bought in bulk or by the piece where the identity of the manufacturer remains unknown. So valuable is this matter of good will that many manufacturers figure it as a large asset in their balancesheets. For example, the American Tobacco Company enters its brands,

More Smiles Now

For women have prettier teeth

A new way of teeth cleaning has multiplied smiles. Millions of women now use it. It has changed dingy teeth to whiter teeth. Wherever you look now you see pretty teeth which other people envy.

This new method is at your command. A free test will be sent for the asking. For the sake of whiter, safer teeth we urge you to accept it.

Combats the film

This new way combats film-that viscous coat you feel. The old ways of brushing never did that effectively.

Film clings to teeth, gets between the teeth and stays. It absorbs stains and, if you leave it, forms the basis of cloudy coats, including tartar. That's why most teeth look dingy.

Film also holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea.

Most tooth troubles, which few escape, are now traced to that film.

A new-type tooth paste has been created, modern, scientific, and correct. The name is Pepsodent. These two film combatants are now embodied in it. It is bringing to countless homes a new dental era.

Two other enemies

Teeth have two other great enemies. One is starch, which gums the teeth, and which may ferment and form acid. The other is mouth acids.

Pepsodent multiplies the starch digestant in the saliva, to better combat those starch deposits. It multiplies the alkalinity of the saliva, to better neutralize mouth acids. Thus it gives manifold power to Nature's great tooth-protecting agents. That's another result of modern dental research.

45 nations use it

Pepsodent now has world-wide use, largely through dental advice. Careful people of some forty-five countries see its benefits to-day.

Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear.

One week will convince you that you and yours should always use this method. Cut out the coupon now.

A PLAIN TALK ON ADVERTISING (Continued)

trade-marks, and good will among its assets at a valuation of $54,000,000.

And so I think I may safely say that advertising renders a distinct and valuable service to the people of this country. Its news value has enabled progressive manufacturers to tell their story in the quickest and most economical manner. It has raised standards of living, developed a keener appreciation of the beautiful, promoted better health and sanitation, and greatly increased our National wealth.

Manufacturers of bath-tubs and soaps have advertised cleanliness into the consciousness of the American people. Tooth-paste manufacturers are preaching care of the teeth and proper dentistry; food manufacturers are teaching a more careful regulation of one's diet; the largest manufacturer of eye-glass lenses is now spending several hundred thousand dollars to educate people to take proper care of their eyes; a maker of beds talks about the hygienic value of restful sleep.

Makers of pianos and graphophones are selling good music to the public. The stars of grand opera may now be heard in homes from Maine to California; publishers are advertising good literature.

Florists are urging us to "Say It With Flowers." Manufacturers of greeting cards suggest the more widespread distributing of seasonal greetings.

Building material associations are telling us to build our own homes with pine, or redwood, or brick, or stone, as the case may be. We are then advised to roof with fire-proof shingles to avoid fire loss. The paint manufacturers press their slogan-"Save the Surface and You Save All."

Our wives are saved much drudgery by widely advertised appliances such as electric irons, stoves, washing-machines, vacuum cleaners, and kitchen cabinets. Electric fans keep us cool in the summer and heaters keep us warm in the winter. Our whole course of life from the hygienic nursing bottle to the copperlined casket is made smoother and richer by advertising news which tells us how to secure all those things which may make life really worth while.

And so when you pick up your favorite periodical to-night, don't tear out the advertising pages and cuss the publisher for wasting such a large amount of good white paper. But stop and consider these same advertisements as "news" announcements of the best things which human ingenuity has devised for your comfort, edification, and enrichment. If you will look at the advertisements from this point of view, you will be the gainer in health, wealth, and happiness.

WANTED-CARTOONS

THE OUTLOOK wants to receive cartoons from its readers, clipped from their favorite newspapers. Each cartoon should have the sender's name and address together with the name and date of the newspaper from which it is taken pinned or pasted to its back. We pay one dollar ($1) for each cartoon which we find available for reproduction. Some readers in the past have lost the dollar bills to which they were entitled because they have failed to give the information which we require.