Fishermen, Prevent Back Lash Snarls by attaching a

GEM SELF WINDER

to your reel. It automatically winds and spools your line WITHOUT THUMBING or FINGERING, and you positively cannot get a back lash snarl. Can be attached to any reel or rod. No more sore thumbs. Sold by leading Sporting Goods Dealers or sent direct on receipt of price, $1.50.

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POWDER IN SHOES AS WELL AS GUNS

Foot-Ease to be Added to Equipment of Hospital Corps at Fort Wayne. Under the above heading the Detroit Free Press, among other things says: "The theory is that soldiers whose feet are in good condition can walk further and faster than soldiers who have corns and bunions incased in rawhide."

The Plattsburg Camp Manual advises men in training to shake Foot-Ease in their shoes each morning.

One war relief committee reports, of all the things sent out in their Comfort Bags or "Kits," Allen's Foot-Ease received the most praise from the soldiers and men of the navy. It is used by American, French and British troops, because it takes the Friction from the Shoe and freshens the feet. There is no foot comforter equal to Allen's Foot-Ease, the antiseptic, healing powder to be shaken into the shoes and sprinkled in the foot-bath, the standard remedy for over 25 years for hot, tired, aching, perspiring, smarting, swollen, tender feet, corns, bunions, blisters or callouses.

Why not order a dozen or more 25c. boxes to-day from your Druggist or Dep't store to mail to your friends in training camps and in the army and navy.

In a list of men who do not smoke, "Good Health" mentions, in an issue largely devoted to an anti-tobacco crusade, President Wilson, ex-President Roosevelt, ex-President Taft, and Charles E. Hughes, former candidate for President. On the other hand, it may be remembered that President Grant was almost never seen without a cigar in his mouth. This suggests the interesting question, which doubtless some close reader of history can answer, Did Napoleon and Wellington fight out their differences with or without the assistance of My Lady Nicotine?

Writers of advertisements for department stores, who are fond of endless detail in spreading their store news before the public, might gather a lesson from the Baltimore "American's" recent reprint of its first issue, dated August 20, 1773. This contains an advertisement of a Baltimore jeweler. After enumerating part of his stock, he concludes: "Silver & steel top'd thimbles, pincushion hoops and chains, with sundry other articles, too tedious to mention" (italics ours).

Another advertisement in the pre-Revolutionary paper above quoted runs as follows: Baltimore, August 18, 1773.

Many people in this Town and Fell's Point having hitherto neglected to pay their public Dues this year, my deputy has my orders to execute every person that has not paid, without distinction, as I am to leave the office in November, and all accounts muft be settled with

J. R. HOLLIDAY, Sheriff of Baltimore County. No doubt the exasperated sheriff here uses the word "execute "in the legal sense of enforcing a judgment or writ of execution to sell the offender's property, and does not mean to threaten him with sudden death if he fails to pay!

All good neighbors, a contributor to the American 66 Agriculturist' says, like to borrow occasionally from each other, but what can one do with the neighbor who makes a practice of getting her supplies from you and never makes any return? "I once laughingly told my neighbor," she says, "who wanted to wear my new hat to town before I had worn it myself, that I would lend her anything but my clothes." This borrower took her good-natured victim at her word, and among the list of things she soon borrowed were coffee, meal, flour, oil, vinegar, soap, and pencils-which last were regarded as too small ever to bother about bringing back, while most of the other things were "forgotten."

Actors, says the "Dramatic Mirror," are nervous about the new "loafer law" in New York. Technically, it seems, actors who are idle during the three dull months of summer will be liable to arrest under the law. A kind-hearted official, however, states that actors will come under the same category in this matter as school-teachers and college professors, and that the spirit of the law will be observed rather than its technicalities.

66

Illustrating the idea that dietary changes on a vast scale may take place as a result of the war, David Fairchild, of the Department of Agriculture, says in the "National Geographic Magazine:" • When King John of France was being taken to England after the battle of Poitiers and one of the principal items of his expenditure was for sugar (one of the kingly luxuries of his day), could he possibly have imagined that the time would come when a descendant of a West African slave, in a

continent yet undiscovered, would remark in the language of his captors, 'It just seems like somebody was dead in the house to have no sugar!' These are consequences of food habits."

Among "Selling Tips" in a trade circular is this suggestion: "Going around a territory for a number of years, the average salesman gets into a beaten track that often bears a close resemblance to a rut. He calls in the same towns, sleeps in the same hotels, and sees the same concerns on each trip. I was a victim of this habit for many years until one day I was forced to break my schedule to oblige a good customer. I lost train connections to my regular stop and I had perforce to work several near-by 'tank' towns, where I did a fair business and nearly all new trade at that. Since then I've made it a regular practice to set aside three hours of each working day to this 'pioneer' work."

The trade circular quoted above offers these "Rules of Salesmanship:" "1. Know your business. 2. Be clean. 3. Be cheerful. 4. Be a good loser. 5. Be courteous. 6. Be on good terms with the inside men. 7. Be a good listener. 8. Respect a man's time. 9. Work. 10. Think." In order that these rules may "get across to the salesman, an eleventh rule might be added: "Read."

"Does your son who is abroad with the troops understand French?" asks the caller, as reported in a daily paper. "Oh, yes; but he says the people he meets there don't

99

seem to."

The late Lester F. Ward, who has been called "America's most distinguished sociologist," showed the candor of a large mind in admitting his own mistakes. In a note in his "Glimpses of the Cosmos" he says: "In reading it [a book review he had written for the "American Anthropologist"] I detected an error in line 3 on page 669, where inorganic' was printed for 'organic.' I was curious to know how I had written it in the final draft, it being correct in my rough pencil draft. Mr. Hodge returned my manuscript, and it proved to be my own mistake in rewriting it. A still worse error was made in the last paragraph, where I inadvertently wrote Verneuil for Chevreul. It was a pure aberration of mind."

The endeavors of the older folks to get the boys to avoid common errors of speech are sarcastically hit off in the following skit from a daily paper's funny column: "Mother-Johnny, do you know Willie Jones? Johnny I soaked that boneheaded shrimp on the beezer the last time I seen him.' Mother- What awful English! You should say, I soaked that shrimp on the beezer the last time I saw him.'"

A minister who read The Outlook's recent comment about the Piggery Plan was moved by it to give his young people a sermonette on Patriotic Thrift. He closed his talk, he writes, with the following bit of doggerel. Though not intended for publication, it is so amusing and withal conveys such a helpful lesson that we print it here for wider circulation:

Piggery, piggery plan,

The way of the garbage man,-
Makes bacon and ham

To feed Uncle Sam;
Patriotic old piggery man!
Piggery, piggery plan,
Odoriferous garbage man,-
He saves fertilizer
And helps lick the Kaiser;
Belligerent piggery man!

T

[Advertisement]

10 begin with, folks, though I have written The Knack of Remembering Names and Faces, yet I am neither author, scientist, nor uplifter of humanity. I am just a salesman! I'm just one of the plain, hotel-and-sleeping-car variety of American salesman who has the knack of remembering a name and a face and all about it, like the elephant that was said in my old reading book at school to have remembered the face of the little boy who slipped it a piece of chewing tobacco. camouflaged as a peanut. What I have written is none of your "science of mnemonics," or 66 new thought," it is no secret I had from the ancient Greeks or heathen Chinee. I am not going to cast a hypnotic eye upon you and say, "You have a poor memory-you can't remember a person's name after meeting him; very well, then, commit these hundred words to memory until you can say them backwards, forwards, up and down, sideways, both ways from the middle, knock-kneed and sway-backed; then, sir, every time you meet a new acquaintance link his name and face up with one of those hundred words-for instance, if his name is Martin, say Martin-Bologna Sausage, Bologna Sausage-Martin' to yourself-then the next time you meet him all you have to do is remember that he is

linked up to a bologna sausage, and there you have his name clear as a Scotchman's whiskey!"

Beyond the shadow of a doubt, I have it from the books, that is the truly scientific way to remember a person's name and face, but I am just that stupid sort of plain business man who would probably make a mistake and think of pork chop instead of bologna sausage and hence get the man's name altogether wrong. So in The Knack of Remembering Names and Faces I steer away wide of all such science-I am just brutal enough to think that anybody who can remember one hundred code-words for the names of people they meet, could equally as well remember the names direct.

Now another mean thing about me-you might as well know me at the start for just what I amas the "founder " of a memory course I ought to have been born with no memory at all, and only acquired the same by discovering

By CROMWELL BLOWER

How to Photograph a Face on Your Mind so You Never Forget It How to Keep Names Straight in Your Mind

How to Connect Names and Faces How to be a Close Observer of People How to See and "Sense" a Whole Situation

youngster would stare him in the face without ever recognizing him. Then in talking to a man he just couldn't help calling a Mr. Showers half the time "Mr. Rain or Mr. Snow," or sometimes he would call a man "Mister-ah, Mister-ah," until the customer would boil over with rage!

I began to wonder about it._“Cunny," as I used to call him, was as smart as I was, he was better educated, he was just as interested in the business. I began to study him to see how it was that I could remember people so much better than he could.

I spent all season at it, studying him and experimenting with him. I used to test him on little things to see how his mind acted when he observed something, and compare it with the way my own mind acted on the same thing, until little by little I found just what the difference between us was! I found he didn't know how TO SEE THINGS! Well, then I began to coach him. Before we would meet a new customer I would instruct him as to the one point I found was the first thing I always noticed. And afterwards I would make him tell me that point. Then I added another point to watch for; then a third, and so on, until I found Cunny was seeing as much as I saw, AND THEN

THE AUTHOR IS TOO MODEST!

my system. But the truth is, I always did have an unusually good memory for names and faces! I never forget a man's face, his name, his store, his elerks' names, what he bought or why he didn't buy, the kick he had coming the last time I saw him, his quirks and kinks of character and his rating in Dun's. I have called on the trade from the Range towns of the Lake Superior copper country to El Paso and San Antone; from Old Orchard, Maine, to 'Frisco; and I can walk into any store in which I have called before and call the buyer by name and inquire about the corn he had on his big toe the last time I saw him.

And take this from me-there isn't any more science in it than there are manners in a hotel bellhop! It's just a little knack, and I have found what the knack is, and I am going to tell it to you.

A number of years ago the boss sent his young son to travel with me for a season. He was a bright young chap just out of college, great company and a regular fellow. But he could not remember the names and faces of our customers to save his soul! Many a time he would make an appointment with a customer to meet us at the hotel in the evening; he would walk in while I was writing, come up to the boss's son and offer to shake hands, and the

you know-the system by which a description of a criminal can be telegraphed from one town to another so clear that the crook can be recognized at a glance and made me promise to study the whole thing-which I did, although I had not intended to when I promised, but it was so interesting and so right in my line that I couldn't stop.

Well, well! How things do happen! The ink was hardly dry on the news that Canada was raising a volunteer army for service in Flanders, when Cunny was across the border and enlisted, and in his last letter to me his parting instructions were "Cromwell, you're a fool if you don't go ahead and make some money off your Knack of Remembering Names and Faces. Take all the stuff I gave youjust as scientific proof of your scheme-then write it up in your own way-just like you used to give it to me out on the road. You have got something that every business man and every professional man-yes, by gosh! that every society man, too, ought to know, and that every woman and girl ought to know! You go to it, Cromwell, and I'll bring you back a German helmet as a souvenir."

Cunny will never bring back that helmet to me, poor chap, but I have done what he wanted me to do.

And that, folks, is the simple story of how "The Knack of Remembering Names and Faces" came into print.

I am just a plain business man who happened to have the knack of remembering a name or a face and all that went with it, and as luck would have it, found the secret of the knack. I have written it out in my own everyday way, without frills or furbelows.

There are just five points to it and each point I have put into one handy little book that takes about half an hour to read and absorb. I charge $5 for the five-a dollar for each point-a dollar for each half hour's talk, for these are nothing but talks, as near as I could write them, such as I used to have with good old Cunnywith just a little of the " proof,' as Cunny called it, that I learned from his books and papers.

HE REMEMBERED! Then we took names. Before we finished the season that young fellow could recall every man we called on, every fellow we met around the hotels, their names, and all about them. He confessed that for the first time in his life he was really FEELING the interest of things. He had thought he was getting as much out of life as anyone else, but in reality he had been missing half!

Well, I didn't think much more about it after we had finished the season and Cunny had been taken into the office as his father's assistant, until a year or two later at the summer convention of salesmen he invited me out to his house. He had been practicing the knack I had shown him, and, more than that, he had got out all his notes of the lectures he took on psychology at college, and the best text books, and," Cromwell," said he, "this dope you have been handing to me is all based on real psychology."

"Search me, Cunny, search me," I said, "and you won't find a bit of evidence on me !"

I won't bother you with details, but Cunny gave me all the material he had gathered together, which included a whole series of memoranda on the

French police system of Word Photography "

I won't say that you will work miracles with these books-I won't say a thing but this:-Send the coupon and I will send the books. No money involved. Read the books. Judge for yourself how much good you have got from them. Then if they have given you the knack of remembering names and faces, why, send me my $5. Otherwise wrap the books up and send them back to me!

And now I must close."Thanking you, one and all, for your kind and condescending attention," as the barkers in front of the old-time circus used to say, I will put my ear to the ground listening for your response. I honestly believe that any man or woman, boy or girl, who will read The Knack of Remembering Names and Faces carefully, and then put it into practice, point by point, will be able to remember a face, remember a name, and remember where and when you saw the one and heard the other, better than you ever did before, and it's my notion that the person who can remember names and faces without hemming_and hawing, or stuttering and stalling, has one of the biggest assets there is for business, politics, society, or just everyday life!

But that is only what I believe. I leave it to you. Send the coupon and see for yourself.

CROMWELL BLOWER

116 West 32d St., Room 701, New York City Send me the Five books on the Five points of The Knack of Remembering Names and Faces. I will study them carefully and then in Five Days will either return the books, if they are not satisfactory, or send you $5 if they are.

Name.....

Address..

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