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Under Exclusive Management
of THOS. COOK & SON
ship Lines S. S. * Bermudian and
West Indies and Panama Canal leave February 2 and 16 for complete tour. SOUTH SEAS ANTIPODES, FAR EAST. A New
Tour. Leaves February 2 for South Sea
Departures January to April.
5, March 5, 25. Include also Man-
245 BROADWAY, NEW YORK Boston, Philadelphia, Chicago, Los Angeles,
San Francisco, Montreal,
We will insert Your RECREATION AND TRAVEL advertisement in a space of this size, seven lines, at a rate of $3.50 a month. Our forms close on the 5th of the preceding month.
The Atlantic Monthly, Boston, Mass.
The Atlantic reaches each month the representative people in 3,503 towns and cities in the United States
IT'S SOUTH AMERICA NOW
and all South American Points
TOURS 304 S. Rebecca Street, Pittsburgh, Pa.
Write for illustrated free booklet.
sent on request to
Subscriptions to the Atlantic during the month of November were approximately twenty-two per cent greater than the yield of the corresponding month of 1914, although that represented a figure far larger than the year before.
The magazine goes
ahead month by month with a regularity which proves that the Atlantic owes its success to its markedly individual character
Exceptional side trips, offered only on the Raymond - Whitcomb Cruises, including journey through Cuba by railroad and automobile, two days' automobiling in beautiful Jamaica, unique rafting trip down a tropical river, and many other comprehensive trips on the utmost scale of comfort and luxury. THE ONLY CRUISES THIS WINTER
Including both Cuba and Jamaica Splendid, specially chartered steamships, sailing under the American flag. All rooms outside rooms.
Departures from New York, January 29, February 12 and March 11
SOUTH AMERICA Semi-private parties for remarkable and comprehensive Tours of two to five months. January 15, February 2, 5, 16 and 26.
JAPAN and CHINA
Send for Booklet Desired
Dept, 1 17 Temple Place
Boston, Mass. New York Philadelphia Chicago San Francisco
rather than to the
popularity of any particular table of contents.
You know this trade-mark through National Periodical Advertising BEFORE the days of
There can be no monopoly nationally adver- in advertising, therefore totised trade-marks, com
day one manufacturer stands
as good a chance as anpetition was based al
other to win favor for his most entirely upon the trade-mark, so long as he price of goods to the backs up his advertising middleman.
and his trade-mark with sumer had nothing to quality.
And the trade
mark makes the consumer say about it.
the deciding factor in all The richest manufac- purchases, because it enturer could crowd out ables him to identify the all of his lesser competi
Trade-marks, and tors by reducing prices
the advertising that
makes them known, are temporarily below cost
the two things that do - thereby forcing them
to standardize to sell out to him or go qualities, permanently reinto bankruptcy — then
duce prices and prevent he had a real monopoly
commercial piracy. and could cheapen Trade-marks and national quality and raise prices advertising are the two as much as he saw fit. greatest public servants in When competition devel- business today. Their oped again, he could repeat whole tendency is to raise the process — and he not qualities and standardize only could do these things them, while reducing prices but he did do them.
and stabilizing them.