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RECREATION
AND TRAVEL

SOUTHERN CRUISES
Twelve Cruises to the Tropics

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Under Exclusive Management

of THOS. COOK & SON
Most Varied and Interesting Ever Offered
Including Cuba, Jamaica, Panama Canal,
Colombia, Costa Rica, Honduras, British
Honduras, Guatemala, etc. Fares include
Tickets and Excursions on $185. to $390.
Shore.
Leave during January, February and March by
United Fruit Co.'s “GREAT WHITE FLEET.”
BERMUDA Sailings every few days by Canada Steam-

ship Lines S. S. * Bermudian and
"Evangeline."
SOUTH AMERICA Semi - annual Grand Tours via

West Indies and Panama Canal leave February 2 and 16 for complete tour. SOUTH SEAS ANTIPODES, FAR EAST. A New

Tour. Leaves February 2 for South Sea
Islands, New Zealand, Australia, China and Japan.
CALIFORNIA Annual Winter Series of Tours de Luxe.

Departures January to April.
JAPAN-CHINA Annual Spring Tours leave February

5, March 5, 25. Include also Man-
churia, Korea, Philippines, etc.
Send for booklet of whatever tour interests you.
THOS. COOK & SON

245 BROADWAY, NEW YORK Boston, Philadelphia, Chicago, Los Angeles,

San Francisco, Montreal,

Toronto.

We will insert Your RECREATION AND TRAVEL advertisement in a space of this size, seven lines, at a rate of $3.50 a month. Our forms close on the 5th of the preceding month.

The Atlantic Monthly, Boston, Mass.

The Atlantic reaches each month the representative people in 3,503 towns and cities in the United States

IT'S SOUTH AMERICA NOW
Most beautiful cities in the world. Climate, Scenery,
Hotels, Social Life. Tours to Brazil, Argentina

and all South American Points
ОРНАМ via Panama Canal.

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TOURS 304 S. Rebecca Street, Pittsburgh, Pa.

Write for illustrated free booklet.

sent on request to

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Subscriptions to the Atlantic during the month of November were approximately twenty-two per cent greater than the yield of the corresponding month of 1914, although that represented a figure far larger than the year before.

The magazine goes

ahead month by month with a regularity which proves that the Atlantic owes its success to its markedly individual character

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Exceptional side trips, offered only on the Raymond - Whitcomb Cruises, including journey through Cuba by railroad and automobile, two days' automobiling in beautiful Jamaica, unique rafting trip down a tropical river, and many other comprehensive trips on the utmost scale of comfort and luxury. THE ONLY CRUISES THIS WINTER

Including both Cuba and Jamaica Splendid, specially chartered steamships, sailing under the American flag. All rooms outside rooms.

Departures from New York, January 29, February 12 and March 11

SOUTH AMERICA Semi-private parties for remarkable and comprehensive Tours of two to five months. January 15, February 2, 5, 16 and 26.

JAPAN and CHINA
Small parties under escort, including Philippines
and Japan in cherry blossom and wisteria seasons.
February 5, March 4 and 25.
Splendid Tours to California every week

Send for Booklet Desired
RAYMOND & WHITCOMB CO.

Dept, 1 17 Temple Place

Boston, Mass. New York Philadelphia Chicago San Francisco

rather than to the

popularity of any particular table of contents.

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The con

You know this trade-mark through National Periodical Advertising BEFORE the days of

There can be no monopoly nationally adver- in advertising, therefore totised trade-marks, com

day one manufacturer stands

as good a chance as anpetition was based al

other to win favor for his most entirely upon the trade-mark, so long as he price of goods to the backs up his advertising middleman.

and his trade-mark with sumer had nothing to quality.

And the trade

mark makes the consumer say about it.

the deciding factor in all The richest manufac- purchases, because it enturer could crowd out ables him to identify the all of his lesser competi

goods.

Trade-marks, and tors by reducing prices

the advertising that

makes them known, are temporarily below cost

the two things that do - thereby forcing them

to standardize to sell out to him or go qualities, permanently reinto bankruptcy — then

duce prices and prevent he had a real monopoly

commercial piracy. and could cheapen Trade-marks and national quality and raise prices advertising are the two as much as he saw fit. greatest public servants in When competition devel- business today. Their oped again, he could repeat whole tendency is to raise the process — and he not qualities and standardize only could do these things them, while reducing prices but he did do them.

and stabilizing them.

most

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