Participatory Communication: A Practical GuideWorld Bank Publications, 2009 M07 2 - 60 páginas What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society. |
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Página v
... decision-making processes, and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also nongovernmental organizations (NGOs) ...
... decision-making processes, and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also nongovernmental organizations (NGOs) ...
Página 1
... decisions about communication goals and Refers to the content and how to package it (i.e. the message) Decides which media should be used Refers to the audiences of the communication initiative Evaluates the impact of communication ...
... decisions about communication goals and Refers to the content and how to package it (i.e. the message) Decides which media should be used Refers to the audiences of the communication initiative Evaluates the impact of communication ...
Página 2
... decision making, and community-based implementation of solutions to development issues” (www.communicationforsocialchange.org). Another line of thinking within development communication focuses on life skills development. This deals ...
... decision making, and community-based implementation of solutions to development issues” (www.communicationforsocialchange.org). Another line of thinking within development communication focuses on life skills development. This deals ...
Página 3
... decision-making processes? At the core of these concerns lies the quest for participation of the “voiceless” from developing countries—the marginalized and poorest sectors, as well as the disabled and women— in the international policy ...
... decision-making processes? At the core of these concerns lies the quest for participation of the “voiceless” from developing countries—the marginalized and poorest sectors, as well as the disabled and women— in the international policy ...
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... decision making about what should be achieved and how. While outsiders are equal partners in the development effort, the primary stakeholders are primus inter pares, i.e., they are equal partners with a significant say in decisions ...
... decision making about what should be achieved and how. While outsiders are equal partners in the development effort, the primary stakeholders are primus inter pares, i.e., they are equal partners with a significant say in decisions ...
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Participatory Communication: A Practical Guide Thomas Tufte,Paolo Mefalopulos Sin vista previa disponible - 2009 |
Términos y frases comunes
achieve activities advocacy articulate audiences avian flu catalyst Citizen Media civil society communication approaches concept considered cultural decision-making process decisions defined development communication development initiatives development process development project dharna dialogic communication disabled empowerment engage enhance ensure evaluation facilitates farmers FEMA Femina HIP focus framework Freire genuine participatory goal groups identified impact implementation inputs involved Johari window key issues key stakeholders Keywords knowledge liberating pedagogy Loreto region mass media mediated public sphere Minga Peru modality monitoring multi-track NCPEDP needed objectives one-way organizations outcomes ownership participation Participatory Action Research participatory approach participatory communication assessment participatory communication processes participatory communication strategies Participatory Rural Appraisal participatory strategies partnership Paulo Freire people’s perceptions perspective phase practitioners problems public debate radio region relevant stakeholders social change social mobilization soil degradation solutions step strategy design sustainable Tanzania tool two-way communication voice World Bank youth