Imágenes de páginas
PDF
EPUB

between $800,000,000 and $825,000,000 to European countries, over $50,000,000 to Latin America and from $150,000,000 to $160,000,000 to Canada which includes an estimate of foreign held Canadian bonds resold in the United States. This is certainly a large amount of money for any nation to lend and the ease with which the loans have been absorbed has astonished even those who viewed the situation from the most optimistic angle.

There is now employed in the stock market a large amount of money, some of which has heen placed in "speculative investments," but the bulk of which is being used for gambling, pure and simple. Upon a definite and sustained decline in prices of stocks much of this money would be shaken out and invested in high grade bonds. Furthermore the large accumulation of cash in the hands of investors who were in a position to invest at a level of prices below that which now prevails but did not do so, will be an important influence in checking any tendency toward lower prices on high grade bonds. In fact this very factor has been particularly noticeable in the case of railroad bonds of the best class at every recession.

Prospects for Municipal Bond Market

Prices of municipal bonds have risen steadily until they are now on the average slightly above the July, 1914, level for the highest grade and materially above the then ruling level for "general market municipals"; i. e., bonds not eligible for the closely restricted savings bank and trust fund investments in New York and the New England States or those given an artificial market by valuable tax exemption features which confines their logical absorption within the boundaries of their own States. The agitation by the present administration at Washington for additional revenue from the Federal Income Tax, from the provisions of which municipal bonds are exempt, will probably result in reducing the exemption limit now provided and increasing the super taxes imposed. Already having an important bearing on the market for municipal bonds, the exemption from income taxation, under such revisions, would make its appeal to a much larger number of investors. Everything considered it seems a fairly safe prediction that the course of prices on municipal bonds will continue upwards without regard to the market position of other classes of bonds. American Investors and the Anglo-French Bonds

The recent Anglo-French Loan has given financial observers in this country a fair insight into the attitude of investors throughout this country toward foreign loans, and makes

it considerably easier to estimate what will happen if large European government loans are offered in this country to pay off short term indebtedness now being created on such a tremendous scale and to restore the war area. In comparison with any other form of security the joint and several obligations of two of the oldest and richest nations in the world would seem to be a premier investment and without regard to how the war may terminate it is unthinkable that the bonds will not be paid according to their tenor. With a most liberal net return, a comparatively short maturity, and valuable conversion privilege and with the banks and country bulging with money unprofitably employed, this loan, if any, should have been readily absorbed. The fact that it was not makes it clearly evident that our investors prefer to keep their funds employed at home even at a considerably lower income. Moreover, as now seems likely, if the end of the European war merely marks the beginning of armed truce, foreign government loans, no matter how attractive the terms on which they are offered, will not seriously interfere with high grade domestic financing.

Mr. Oliver C. Fuller Recovers After
Operation

It will be welcome information to the many friends of Mr. Oliver C. Fuller, president of the Wisconsin Trust Company of Milwaukee, that he has passed safely through the ordeal of a serious surgical operation and is rapidly recovering complete health. The latest advice is that Mr. Fuller is in excellent spirits and expects soon to resume his active duties at the Wisconsin Trust Company.

Mr. Fuller has endeared himself to his colaborers in the trust company field because of his whole-hearted devotion to the best interests of the trust company movement. As a former president of the Trust Company Section and member of the Executive Committee, he has contributed freely of his time toward the attainment of the highest ideals in trust company practice and service.

At the recent meeting of the board of directors of this company, following the annual meeting of the stockholders, held on January 13. 1916, the following officers were elected: Oliver C. Fuller, president; Lyman G. Bournique, vice-president; Walter Kasten, vicepresident; Fred C. Best, vice-president and treasurer; Russell L. Smith, secretary; Douglas F. McKey, assistant secretary; Clyde H. Fuller, assistant secretary.

SOME FACTORS WHICH MAY DETERMINE THE COURSE OF THE MONEY MARKET DURING 1916

PROSPECT OF COMPARATIVELY HIGHER RATES FOR FIXED CAPITAL

EDWARD O. STANLEY

Second Vice-President Title Guarantee & Trust Company of New York

The year that has just closed has been a disastrous one for financial prophets. Viewing the wrecks of reputations which abound, one would be most rash who would assume to predict for the year 1916 anything regarding money rates, exchange or bond prices. New conditions exist, new forces are at work, new elements must be considered which the economists have never before had to take into account in their calculations and the resultant of which no one can forecast with any accuracy because historical precedent, the universal reliance, here utterly fails.

The loaning of money reverses ordinary commercial transactions. In trade the cost of goods usually and most largely determines the selling price and the manufacturer or dealer pretty closely knows his costs before he agrees on the price of his goods. The lender of money looks forward rather than backward to a known cost. If it be a broker's demand loan the price is fixed for one day ahead. If a thirty or sixty day or four months' loan be made or commercial paper be discounted the price is agreed on for that length of time in advance. If bonds are bought, the interest is in effect determined for the life of the bond, be it five or fifty years. This is why the study of interest rates is so intensely interesting to the banker. It is always a forecast, not a review; but a forecast which is made upon history and if history fails, then by what shall we determine the future?

Why Precedent Offers No Solution The financial writers are making the best possible use of history, but can the conditions prevailing in the United States after the war between the States be quoted as any parallel to the present financial position in which are now the greatest nations of the earth? Even the time of the Napoleonic wars, and the following years, most widely cited as offering the nearest parallel to present conditions and to those which shall prevail when peace shall be declared, has so many and so great differences in economic conditions-a century has seen such tremendous

advance in international financial relations and especially in the position of the United States in respect to Europe-that that time even can hardly be used for comparison in this consideration. The utmost one can do is to draw attention to a few of the most significant facts and leave to the reader his own inference as to their later effect.

Rates Will be Influenced by Foreign Capital

Demands

First, it must be assumed that Europe for a long time will be absolutely closed to us as a field for placing investment issues; that all American enterprises must be entirely financed at home. Further that the inhibition which now exists in Great Britain against foreign investment will long continue in force, if not legally, yet sentimentally, and therefore that foreign nations, especially in this hemisphere, which have heretofore found a ready market for their government and other obligations in London will be compelled to seek a market here. The same must be true in respect to Paris, Berlin and perhaps Amsterdam.

necessary.

Again the numerous purchases of munitions in this country have been heretofore paid for in such manner as to largely finance the concerns manufacturing them, not only in respect to the quick capital required, but also considerably for the additions to plants, for new machinery, etc., which such excessive orders made This has taken from the banks of this country what otherwise would have been a considerable burden or a large loaning opportunity as it might be considered. Yet, if these munitions orders shall continue to be placed in this country in large amount it can hardly be expected that the same method of pre-payment will continue or, if it does, it will probably be much more through funds furnished in this country by subscriptions to loans and in other ways, so transferring the commercial debits to the banks. Further, after the ending of the war, whenever that may be, National bond issues in Europe are likely to be made at rates so attractive and security so

satisfactory as to draw to quite an extent upon
funds in this country.

Comparatively High Rates for Fixed Capital
Probable

The rising tide of industrial activity in this country, which the European war has brought about, means the employment of capital in much larger amounts of that we are sure. Active business of course always spells rising interest rates. On the other hand, the National Reserve Banking system will prove to be a potent stabilizer of rates on commercial or

working capital and will be brought into action vastly more than at present if there shall be a tendency for interest rates on working capital, as represented by commercial paper, to ad

vance.

This suggests another thought. It may well be that we shall see a comparatively high rate for fixed capital, that is, long term bonds and obligations, and at the same time a very moderate rate for working capital, that is short-time loans or commercial paper and yet in all these particulars what new economic cataclysm may again upset all our calculations?

VALUABLE TRUST COMPANY PUBLICITY

The United States Mortgage & Trust Company of New York not only renders a distinct scrvice to trust company interests in publishing the annual edition of "Trust Companies of the United States," but is accomplishing some excellent results in carrying on a national publicity campaign to emphasize the importance and growth of trust company business. The accompanying illustration shows a portion of

the newspaper and periodical clippings received as a result of the campaign in connection with the distribution of the 1915 edition of "Trust Companies of the United States." The plan adopted by the United States Mortgage & Trust Company is to furnish trust companies in different cities and States with figures and information that may be used in local newspapers. Additional matter is supplied which

PART OF COLLECTION OF NEWSPAPER CLIPPINGS IN CONNECTION WITH RECENT U. S. MORTGAGE AND TRUST COMPANY PUBLICITY CAMPAIGN

reveals the growth of trust companies in their own cities. This campaign was inaugurated in 1914 with excellent results, and the returns thus far this year indicate that trust companies are becoming duly appreciative of the advantage of securing such publicity.

The United States Mortgage & Trust Company is entitled to the active co-operation of all the trust companies of the country in impressing upon the public mind the great volume of business which trust companies command. The publication of such facts and statistics in local newspapers affords proof of the steadily increasing prestige of trust companies and how widely they serve the respective communities in current banking as well as in fiduciary affairs. The information provided by the United States Mortgage & Trust Co. derives added significance because there is no central or official clearing house for the compilation of trust company statistics based on individual returns.

Gains by The Farmers' Loan & Trust
Company of New York

During the past year, from December 24, 1914 to December 31, 1915 the deposits of the Farmers' Loan & Trust Co. of New York show an increase from $115.273,384 to $158.597,134 with a growth in resources from $125,485,574 to $169,748,667. The capital is $1,000,000, with surplus and undivided profits of $7,382,919, the latter figure showing an increase of $1,019,770.

[graphic]

EMPLOYING MOTION PICTURES TO ADVERTISE TRUST
COMPANY FUNCTIONS AND SERVICES

EXPERIMENT MADE BY A CALIFORNIA TRUST COMPANY
W. R. MOREHOUSE

Assistant Cashier, German-American Trust & Savings Bank, Los Angeles, Cal.

(EDITOR'S NOTE: The following article describes a most interesting and novel experiment made recently in Los Angeles to impress upon the public, by means of motion pictures, the various functions and expert services rendered by a modern trust company. The evils resulting from procrastination in writing wills and the need of making proper provisions against any contingency form the central theme of the "film," the scenario for which was written by the author of this article. He deals also with the educational value of motion pictures and the opportunities offered through this device to render more popular the fiduciary facilities of trust companies.)

[graphic]
[graphic]

While motion pictures may be regarded by some people as of comparative recent invention, it can be said without fear of contradiction, that they have already won the favor of the American people, and consequently, are permanent. Motion pictures are no longer confined to theaters, since our schools and churches are using them as an aid in teaching intricate problems. Just recently, the State of California appropriated a large sum of money for the purpose of exploiting the use of motion pictures in the public schools of California.

When State governments, churches of every denomination, and the American people at large, put their stamp of approval upon motion pictures as they have already done, there can be no further doubt as to the desirability of this invention. When publishers find such a demand for news appertaining to motion pictures as to justify them in publishing magazines dealing exclusively with this subject, as is the case, and when some of our best writers turn to writing motion picture scenarios as many have done, there can be no question as to permanency of this invention. And again when successful business men have no hesitancy in investing millions of dollars in equipping studios in which to produce motion pictures, we have still additional assurance of the stability of the project.

The Motion Picture Industry

A few years ago there was not a motionpicture-producing corporation operating in California, while today, California is recognized as the motion-picture-producing center of the world. In all there are operating in California thirty-two recognized motion pic

ture corporations, representing an investment of more than $20,000,000, and having a weekly payroll of $100,000. These thirty-two corporations control seventy-one brands of films, which means that they employ seventy-one separate companies of players. When we consider that one of these corporations alone will employ as many as 500 players and employees, and operate over 18,000 acres of land, we get some idea of the magnitude of this new industry. It is significant to note that the motion picture industry now occupies fifth place in importance in the United States. During 1914 there was invested in the industry, which includes producing and marketing of motion pictures, upwards of $400,000,000. With new motion picture corporations springing up, and with a demand for motion pictures that cannot be met, there is every reason to believe that the present investment in this industry though already large, will be doubled within the next five years.

Moving Pictures and Educational Trust Company Publicity

Therefore, with ample assurance on every hand that the motion picture industry is not a "fly-by-night" device, but a project that is very popular with the public, the question is, what use can our trust companies make of this wonderful invention, if any? Even to suggest that trust companies use motion pictures to advertise the trust business would no doubt meet with a rebuff at the hands of the ultraconservative trust officer. Is it because he fears the consequence of such an experiment? Is it because such a venture would necessarily lead him from the "beaten path" which he has trod so long? Or, peradventure, he lacks faith, consequently does not believe there is merit enough in motion pictures to bring results commensurate with the expense.

Out in California, in the "City of the Angels," in the picture-producing center of the world, motion pictures are now being used to advertise the functions of a trust company.

"The Laundry King's Will"

It remained for the German-American Trust and Savings Bank at Los Angeles, to be the first to use motion pictures for this purpose. Every day and every night in Los Angeles, a 500-foot reel of motion pictures is being shown under the title of, "The Laundry King's Will." It is a very impressive story which this reel of motion pictures tells, for its part is to depict in a very clever way the uncertainty of life, and the indispensable duty of making a will. While these pictures are in themselves a warning, they are so arranged as not to antagonize even the most sensitive

[graphic]
[graphic]
« AnteriorContinuar »