Handbook of International Marketing: How to Export, Import, and Invest OverseasMcGraw-Hill, 1963 - 680 páginas |
Dentro del libro
Resultados 1-3 de 97
Página 276
... advertising media available to you in overseas markets today . In the broad sense the variety of international advertising techniques parallels those on the domestic scene . In their specifics , however , the practices and procedures of ...
... advertising media available to you in overseas markets today . In the broad sense the variety of international advertising techniques parallels those on the domestic scene . In their specifics , however , the practices and procedures of ...
Página 290
... advertising , and public relations objectives ? • What is the method of directing and paying for advertising abroad ? • How is the advertising budget determined as a percentage of sales , at so much per unit , target basis , marginal ...
... advertising , and public relations objectives ? • What is the method of directing and paying for advertising abroad ? • How is the advertising budget determined as a percentage of sales , at so much per unit , target basis , marginal ...
Página 303
... advertising agency leaders . This report presents an informed opinion of changes and developments affecting the advertising agency business in 38 countries . Much supporting statistical data are provided . Available from American ...
... advertising agency leaders . This report presents an informed opinion of changes and developments affecting the advertising agency business in 38 countries . Much supporting statistical data are provided . Available from American ...
Contenido
The Stake in International Trade | 1 |
lines in Statement Analysis What to Look for in the Payment Record Some Plans | 16 |
Organizing the International Division | 24 |
Derechos de autor | |
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Handbook of International Marketing: How to Export, Import, and Invest Overseas Alexander Ochocki Stanley Sin vista previa disponible - 2012 |
Handbook of International Marketing: How to Export, Import, and Invest Overseas Alexander Ochocki Stanley Sin vista previa disponible - 2012 |
Términos y frases comunes
abroad advertising Africa agencies American and/or areas Argentina Association Bank bill of lading Bureau buyer capital cent Code Section commodity Common Market contract controlled foreign corporation cost countries currency customs Department of Commerce detail distributors dividend division dollar domestic Dun & Bradstreet economic EFTA equipment EXHIBIT facilities factors financing foreign tax foreign tax credit guaranties import income industry international trade investment invoice ISIC SITC Latin America licensing limited lines loans manufacturing ment million Office operations organization patent patterns Portuguese problems profits published reports Republic risk Schedule shipment Spanish statistical tariff tax havens tax-haven techniques Thomas Ashwell tion trademark U.S. companies U.S. Department U.S. dollar U.S. export U.S. firms U.S. tax United Kingdom usually Washington West Germany WHTC World Bank WPTA York