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How One Evening's Study Led to a $30,000 Job




A Simple Method of Mind Training that Any One

Can Follow with Results from the First Day

By a Man Who Made Formerly No More Than a Decent Living HOPE you won't think I'm conceited perience did not help us. And so on, in average business man forgets to do from one to or egotistical in trying to tell others everything we do. Our judgment is abso- e dozen things that would have increased his how I suddenly changed from a com- lutely dependent on our experience, and our

profits. There are no greater words in the Engparative failure to what my friends term experience is only as great as our power to

lish language descriptive of business inefficiency

than the two little words “ I forgot." a phenomenal success. remember.

I had reached my decision. On the recomIn reality I do not take the credit to my- “Well, I was convinced. My mind was a mendation of lower; , I got in touch at once with self at all. It was all so simple that I believe “leaky pail.' I had never been able to re- the Independent Corporation which shortly be. any man can accomplish practically the same member a man's name thirty seconds after fore had published the avid M. Roth Method thing if he learns the secret, which he can do I'd been introduced to him, and, as you

of Memory Training. Ang "hen came the surin a single evening. In fact I know others know, I was always forgetting things that

prise of my life. In the very first lesson of the

course I found the key to a good memory. who have done much better than I by fol. ought to be done. I had recognized it as a

Within thirty minutes after I had opened the lowing the same method. fault, but never thought of it as a definite

book the secret that I had been in need of all It all came about in a rather odd manner. barrier to business success. I started in at my life was mine. Mr. Roth has boiled down I had been worrying along in about the same once to make my memory efficient, taking up the principles perfecting the memory so that way as the average man thinking that I was

a memory training course which claimed to the method can almost be grasped at a glance. doing my bit for the family by providing improve a man's memory in one evening:

And the farther you follow the method the more them with three square meals a day, when an What you call my good fortune to-day I

accurate and reliable your memory becomes.

Within an hour I found that I could easily old chum of mine, Frank Powers, whom I attribute solely to my exchanging a leaky

memorize a list of 100 words and call them off had always thought was about the same kind pail' for a mind that retains the things I

backward and forward without a mistake. I was of a chap as I, suddenly blossomed out with want to remember."

thunderstruck with the ease of it all. Instead of every evidence of great prosperity.

study the whole thing seemed like a fascinating He moved into a fine new house, bought a

Powers' story set me thinking. What kind

game. I discovered that the art of remembering good car and began living in the style of a

had been reduced by Mr. Roth to the simplest of a memory did I have? It was much the man of ample means. Naturally the first

method imaginable--it required almost nothing same as that of other people I supposed. I but to read the lessons ! Every one of those thing I did when I noticed these things—for

had never worried about my memory one seven simple lessons gave me new powers of he had said nothing to me about his sudden

way or another, but it had always seemed memory, and I enjoyed the course so much that good fortune-was to congratulate him and to me that I remembered important things

I look back on it now as a distinct pleasure. ask him what had brought the evident change

pretty well. Certainly it never occurred to The rest of my story is not an unusual one in his finances. me that it was possible or even desirable to

among American business men who have realized “Bill," he said, “it's all come so quickly

the value of a reliable trained memory. My inimprove it, as I assumed that a good memI can hardly account for it myself. But the

come today is close to $30,000. It will reach that thing that has made such difference in my ory was a sort of natural gift. Like most of

figure at the beginning of our next fiscal year. us, when I wanted to remember something And two years ago I scarcely made what I'now life lately began with an article I read a

particularly I wrote it down on a memoran- think of as a decent living. short time ago about training the mind.

dum pad or in a pocket note-book. Even In my progress I have found my improved " It compared the average person's mind then I would sometimes forget to look at

memory to be priceless. Every experience, every to a leaky pail, losing its contents as it went my reminder. I had been embarrassed-as

business decision, every important name and along, which if carried any distance would

face is easily and definitely recorded in my mind, arrive at its destination practically empty: who has not been ?-by being obliged to ask

and each remembered experience was of imsome man whom I previously had met what “And it showed that instead of making

mense value in my rapid strides from one post the pail leakproof most of us kept filling it

his name was, after vainly groping through to another. Of course I can never be thankful

my mind for it, so as to be able to introduce enough that I mended that “leaky pail" and up and then losing all we put into it before

him to others. And I had had my name discovered the enormous possibilities of a really we ever reached the place where the conrequested apologetically for the same pur.

good memory. tents would be of real use. pose, so that I knew I was no different than

SEND NO MONEY “The leak in the pail, the writer demonmost men in that way.

Mr. Roth's fee for personal instruction to classes limited to strated, was forgetfulDavid M. Roth

I began to observe myself more closely in my

fifty members is $1,000. But in order to secure nation-wide ness. He showed that daily work. The frequency with which I had to

distribution for the Roth Memory Course in a single season termined to exchange his when memory fails, ex- refer to records or business papers concerning

the publishers have put the price at only five dollars, a lower

figure than any course of its kind has ever been sold before, leaky mind for one that

perience, the thing we things that at some previous time had come and it contains the very same material in permanent form as would retain anything he wanted it to, it was be all value most highly, is under my particular notice amazed me. The is given in the personal $1,60) course. cause he found his mem. worthless. He proved

men around me who were doing about the same So confident is the Independent Corporation, the pubory to be probably poorer

work as myself were no different than I in this lishers of the Roth Memory Course, that once you have an than that of any man he to me that a man is knew. He could not re

opportunity to see in your own home how easy it is to double. regard. And this thought gave new significance only as good as his menn ber a man's name to the fact that I had been performing practi

yes triple the powers of your memory, and how easily you 20 seconds. He forgot so memory, and whatever

can acquire the secret of a good memory in one evening, that cally the same subordinate duties at exactly the many things that he was

they are willing to send the course on free examination. convinced he could never progress a

same salary for some three years. I couldn't Don't send any money. Merely mail the coupon or write a succeed until he learned complishes can be laid dodge the fact that my mind, as well as most letter and the complete course will be sent, all charges pre

directly to his powers other people's, literally limped along on crutches, paid, at once. If you are not entirely satisfied send it back

thousand people in

any time within five days after you receive it and you will
of retaining in his

because it could not retain names, faces, facts,
and tigures. Could I expect to progress if even

owe nothing.
mind the right things

On the other hand, if you are as pleased as are the thou-most of them only once -the things that are

a small proportion of the important things I sands of other men and women who have used the course, --whom he can instantly

learned from day to day slipped away from me ? name on sight. going to be useful to

send only & in full payment. You take no risk and you have The only value of most of my hard-won experi- everything to gain so inail the coupou now before this reMr. Roth can and has

him as he goes along. ence was being, canceled-obliterated—by my markable offer is withdrawn. bers and lectures asked “ Farther on in the constant forgetting things that my experience

FREE EXAMINATION COUPON fifty or sixty inen he has

article I read that the had taught me. never net to tell him their

businesses power of the mind is The whole thing hit me pretty hard. I began telephone numbers and only the sum total of

When Mr. Roth firet de



to remember. Today there are over ten

United States whom Mr. Roth has met at different times

hundreds of tipes at din


Independent Corporation

to think about the subject from all angles as it then after turning his back while they changed what we remember

affected our business. I realized that probably neats, has picked each one

hundreds of sales had been lost because the that is, if we read a

Division of Business Education out by name, told him

salesman forgot some selling point that would his telephone book and remember

Dept. 229, 119 West 40th St., New York number

have closed the order. Many of our men whom and business connection.

Publishers of The Independent (anul Harper's Werkly) These are only a few of nothing that was in it, I had heard try to present a new idea or plan Please send me the Roth Memory Course of seven lessons. the scores of equally im- we have not added had failed to put over their message or to make I will either remail the course to you within five days after Roth can do, and yet a one particle to our ex- a good impression because they had been unable its receipt or send you $6. few years ago he couldn't perience; if we make

to remember just what they wanted to say. remeunber a man's name twenty seconds. Why go á mistake and forget Many decisions involving thousands of dollars

Name..... around with a mind like a about it, we are apt to

had been made unwisely because the man reJeaky pail when, as Mr.

sponsible didn't remember all the facts bearing Address.... Roth says, “what I have make the same mis- on the situation and thus used poor judgment. done any one can do." take again, so our ex- I know now that there isn't a day but what the

Outlook 9 +18


possible" things that Mr.

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