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How One Evening's Study
Led to a $30,000 Job

A Simple Method of Mind Training that Any One
Can Follow with Results from the First Day

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By a Man Who Made Formerly No More Than

HOPE you won't think I'm conceited or egotistical in trying to tell others how I suddenly changed from a comparative failure to what my friends term a phenomenal success.

In reality I do not take the credit to myself at all. It was all so simple that I believe any man can accomplish practically the same thing if he learns the secret, which he can do in a single evening. In fact I know others who have done much better than I by following the same method.

It all came about in a rather odd manner. I had been worrying along in about the same way as the average man thinking that I was doing my bit for the family by providing them with three square meals a day, when an. old chum of mine, Frank Powers, whom I had always thought was about the same kind of a chap as I, suddenly blossomed out with every evidence of great prosperity.

He moved into a fine new house, bought a good car and began living in the style of a man of ample means. Naturally the first thing I did when I noticed these things-for he had said nothing to me about his sudden good fortune-was to congratulate him and ask him what had brought the evident change in his finances.

"Bill," he said, "it's all come so quickly I can hardly account for it myself. But the thing that has made such difference in my life lately began with an article I read a short time ago about training the mind.

"It compared the average person's mind to a leaky pail, losing its contents as it went along, which if carried any distance would arrive at its destination practically empty.

"And it showed that instead of making the pail leakproof most of us kept filling it up and then losing all we put into it before we ever reached the place where the contents would be of real use.

"The leak in the pail, the writer demon

David M. Roth When Mr. Roth first determined to exchange his leaky mind for one that would retain anything he wanted it to, it was because he found his memory to be probably poorer than that of any man he knew. He could not remember a man's name 20 seconds. He forgot so many things that he was convinced he could never succeed until he learned to remember. Today there are over ten thousand people in the United States whom Mr. Roth has met at different times -most of them only once -whom he can instantly name on sight.

Mr. Roth can and has hundreds of times at dinners and lectures asked fifty or sixty men he has never met to tell him their names, businesses and telephone numbers and then after turning his back while they changed seats, has picked each one out by name, told him his telephone number and business connection. These are only a few of the scores of equally "impossible" things that Mr. Roth can do, and yet a few years ago he couldn't remember a man's name twenty seconds. Why go around with a mind like a leaky pail when, as Mr. Roth says, "what I have done any one can do."

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perience did not help us. And so on, in
everything we do. Our judgment is abso-
lutely dependent on our experience, and our
experience is only as great as our power to

"Well, I was convinced. My mind was a
'leaky pail.' I had never been able to re-
member a man's name thirty seconds after
I'd been introduced to him, and, as you
know, I was always forgetting things that
ought to be done. I had recognized it as a
fault, but never thought of it as a definite
barrier to business success. I started in at
once to make my memory efficient, taking up
a memory training course which claimed to
improve a man's memory in one evening.
What you call my good fortune to-day I
attribute solely to my exchanging a ‘leaky
pail' for a mind that retains the things I
want to remember."

Powers' story set me thinking. What kind of a memory did I have? It was much the same as that of other people I supposed. I had never worried about my memory one way or another, but it had always seemed to me that I remembered important things pretty well. Certainly it never occurred to me that it was possible or even desirable to improve it, as I assumed that a good memory was a sort of natural gift. Like most of us, when I wanted to remember something particularly I wrote it down on a memorandum pad or in a pocket note-book. Even then I would sometimes forget to look at my reminder. I had been embarrassed-as who has not been?-by being obliged to ask some man whom I previously had met what his name was, after vainly groping through my mind for it, so as to be able to introduce him to others. And I had had my name requested apologetically for the same purpose, so that I knew I was no different than most men in that way.

I began to observe myself more closely in my daily work. The frequency with which I had to refer to records or business papers concerning things that at some previous time had come under my particular notice amazed me. The men around me who were doing about the same work as myself were no different than I in this regard. And this thought gave new significance to the fact that I had been performing practically the same subordinate duties at exactly the same salary for some three years. I couldn't dodge the fact that my mind, as well as most other people's, literally limped along on crutches, because it could not retain names, faces, facts, and figures. Could I expect to progress if even a small proportion of the important things I learned from day to day slipped away from me? The only value of most of my hard-won experience was being canceled-obliterated-by my constant forgetting things that my experience had taught me.

The whole thing hit me pretty hard. I began to think about the subject from all angles as it affected our business. I realized that probably hundreds of sales had been lost because the salesman forgot some selling point that would have closed the order. Many of our men whom I had heard try to present a new idea or plan had failed to put over their message or to make a good impression because they had been unable to remember just what they wanted to say. Many decisions involving thousands of dollars had been made unwisely because the man responsible didn't remember all the facts bearing on the situation and thus used poor judgment. I know now that there isn't a day but what the

a Decent Living

average business man forgets to do from one to

dozen things that would have increased his profits. There are no greater words in the Engfish language descriptive of business inefficiency than the two little words "I forgot."

I had reached my decision. On the recommendation of Power, I got in touch at once with the Independent Corporation which shortly be fore had published the David M. Roth Method of Memory Training. Ang then came the surprise of my life. In the very first lesson of the course I found the key to a good memory. Within thirty minutes after I had opened the book the secret that I had been in need of all my life was mine. Mr. Roth has boiled down the principles perfecting the memory so that the method can almost be grasped at a glance. And the farther you follow the method the more accurate and reliable your memory becomes. Within an hour I found that I could easily memorize a list of 100 words and call them off backward and forward without a mistake. I was thunderstruck with the ease of it all. Instead of study the whole thing seemed like a fascinating game. I discovered that the art of remembering had been reduced by Mr. Roth to the simplest method imaginable-it required almost nothing but to read the lessons! Every one of those seven simple lessons gave me new powers of memory, and I enjoyed the course so much that I look back on it now as a distinct pleasure.

The rest of my story is not an unusual one among American business men who have realized the value of a reliable trained memory. My income today is close to $30,000. It will reach that figure at the beginning of our next fiscal year. And two years ago I scarcely made what I now think of as a decent living.

In my progress I have found my improved memory to be priceless. Every experience, every business decision, every important name and face is easily and definitely recorded in my mind, and each remembered experience was of immense value in my rapid strides from one post to another. Of course I can never be thankful enough that I mended that "leaky pail" and discovered the enormous possibilities of a really good memory.


Mr. Roth's fee for personal instruction to classes limited to fifty members is $1,000. But in order to secure nation-wide distribution for the Roth Memory Course in a single season the publishers have put the price at only five dollars, a lower figure than any course of its kind has ever been sold before, and it contains the very same material in permanent form as is given in the personal $1,000 course.

So confident is the Independent Corporation, the publishers of the Roth Memory Course, that once you have an opportunity to see in your own home how easy it is to double, yes triple the powers of your memory, and how easily you can acquire the secret of a good memory in one evening, that they are willing to send the course on free examination.

Don't send any money. Merely mail the coupon or write a letter and the complete course will be sent, all charges prepaid, at once. If you are not entirely satisfied send it back any time within five days after you receive it and you will owe nothing.

On the other hand, if you are as pleased as are the thousands of other men and women who have used the course, send only $5 in full payment. You take no risk and you have everything to gain so mail the coupon now before this remarkable offer is withdrawn.


Independent Corporation

Division of Business Education

Dept. 229, 119 West 40th St., New York Publishers of The Independent (and Harper's Weekly) Please send me the Roth Memory Course of seven lessons. I will either remail the course to you within five days after its receipt or send you $5.



Outlook 9 4-18

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