The Handbook of Global Health Communication

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Rafael Obregon, Silvio Waisbord
John Wiley & Sons, 12 mar 2012 - 680 páginas
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International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change

  • Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
  • Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
  • Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
 

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Índice

Perspectives on Communication and Global Health 7
9
Affirming Spaces
34
Rethinking Health Communication in Aid and Development
52
Toward a Global Theory of Health Behavior and Social Change
70
Theoretical Perspectives on and Approaches to Health
95
An Ecological Perspective
144
Community Health and Social Mobilization
177
Health News and Media Information
194
Four Tools
348
A Communication Strategy
374
Lessons
408
Lessons from the Frontline of Behavior
426
Lessons Learned about Interpellation
444
Minga
488
Positive Deviance Good for Global Health
507
Piloting a Radio Soap
522

Using ComplexityInformed Communication Strategies to Address
215
Global Ehealth Communication
251
Managing Fear to Promote Healthy Change
274
Innovations in the Evaluation of Social Change Communication
288
Case Studies of Applied Theory and Innovation
309
A Case Study
330
Social Mobilization to Secure Childrens
539
Crosscutting Issues
557
Rethinking the Field
623
Why Communication Matters in Global Health
642
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Sobre el autor (2012)

About the Editor

RAFAEL OBREGON, is Associate Professor in the School of Media Arts & Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the Journal of Health Communication. His research interests are health communication and development, capacity strengthening, and monitoring and evaluation.

SILVIO WAISBORD, is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.

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