The Handbook of Global Health Communication

Portada
Rafael Obregon, Silvio Waisbord
John Wiley & Sons, 2012 M03 12 - 680 páginas
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change

  • Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs
  • Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health
  • Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
 

Páginas seleccionadas

Contenido

Perspectives on Communication and Global Health 7
9
Affirming Spaces
34
Rethinking Health Communication in Aid and Development
52
Toward a Global Theory of Health Behavior and Social Change
70
Theoretical Perspectives on and Approaches to Health
95
An Ecological Perspective
144
Community Health and Social Mobilization
177
Health News and Media Information
194
Four Tools
348
A Communication Strategy
374
Lessons
408
Lessons from the Frontline of Behavior
426
Lessons Learned about Interpellation
444
Minga
488
Positive Deviance Good for Global Health
507
Piloting a Radio Soap
522

Using ComplexityInformed Communication Strategies to Address
215
Global Ehealth Communication
251
Managing Fear to Promote Healthy Change
274
Innovations in the Evaluation of Social Change Communication
288
Case Studies of Applied Theory and Innovation
309
A Case Study
330
Social Mobilization to Secure Childrens
539
Crosscutting Issues
557
Rethinking the Field
623
Why Communication Matters in Global Health
642
Derechos de autor

Otras ediciones - Ver todas

The Handbook of Global Health Communication
Rafael Obregon,Silvio Waisbord
Sin vista previa disponible - 2012

Términos y frases comunes

action activities Africa AIDS analysis applied approach associated audience Bangladesh behavior brand building campaign capacity challenges chapter communication programs complex concepts condom context countries create critical cultural discussion disease effects efforts engage equity evaluation example experience factors family planning field gender global global health groups health communication HIV/AIDS human impact implemented important improve increase individual influence initiatives Institute International interventions involved issues Journal knowledge learning living marketing mass measure messages mobile organizations outcomes participants participatory patients percent perspective population positive practices prevention problems production programs promote public health questions radio relationships response Retrieved risk role sexual social change society specific stories strategies structures theory tion understanding University values women young

Acerca del autor (2012)

About the Editor

RAFAEL OBREGON, is Associate Professor in the School of Media Arts & Studies and Director of the Communication and Development Studies Program at Ohio University. He has taught and served as an administrator for the Program for Social Communication at Colombia's Universidad del Norte and has taught and conducted research in Africa, Asia and Latin America. He serves on the editorial board of several journals, including the Journal of Health Communication. His research interests are health communication and development, capacity strengthening, and monitoring and evaluation.

SILVIO WAISBORD, is Professor in the School of Media and Public Affairs at George Washington University. He is the editor-in-chief of the International Journal of Press/Politics. From 2002 to 2005, he was Senior Program Officer in the Academy for Educational Development. He has conducted research and lectured in Latin America and Africa. His areas of interest are journalism and politics, and the role of media and communication in development and global health programs.

Información bibliográfica

TítuloThe Handbook of Global Health Communication
Handbooks in Communication and Media
EditoresRafael Obregon, Silvio Waisbord
EditorJohn Wiley & Sons, 2012
ISBN1118241908, 9781118241905
Largo680 páginas
  
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