The Lost Art of the Great Speech: How to Write It, how to Deliver it

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AMACOM, 2000 - 272 páginas
"Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."
 

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Crítica de los usuarios  - jontseng - LibraryThing

Too much "how to", too little meaty example. Leer comentario completo

Crítica de los usuarios - Marcar como inadecuado

A good book for everybody who is interested in giving or drafting good speeches or presentations.
On the positive side:
Most of the ideas about audience, structuring and purpose can be applied beyond way beyond speeches.
The best are the 1 or 2 speeches at the end of each chapter which demonstrate how powerful a well written speech can be - and how beautiful to read.
There are two downsides.
The advices on how to deliver a speech are rather basic. The weakest point of the book are the out of dates advices on where to find information. The author definitely hasn't made it into the age of Internet.
This aside; it is a good and insightful book.
 

Contenido

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Acerca del autor (2000)

Richard Dowis (Waleska, GA) recently retired from his position as senior vice president at the PR firm of Manning, Selvage & Lee. He now leads several popular business-writing seminars and is the president of the Society for the Preservation of English Language and Literature. He has also won PRSA Phoenix Awards for speech and annual report writing. His books include How to Make Your Writing Reader-Friendly and (as coauthor) The Write Way.

Información bibliográfica