Think, Volumen29International Business Machines Corporation, 1959 |
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... Marketing and the Solid Sell The urgent need for a new approach to our buying public 14 Martin Iger Aircraft Shapes ... Marketing is a term -like missile- which used to have a simple , homely meaning . When you thought of a mis- sile ...
... Marketing and the Solid Sell The urgent need for a new approach to our buying public 14 Martin Iger Aircraft Shapes ... Marketing is a term -like missile- which used to have a simple , homely meaning . When you thought of a mis- sile ...
Página 14
... marketing and its goals . Marketing men find themselves the victims of a two - pronged attack . On the one hand , they are asked such questions as these : Can marketing really be successful in moving the output of industry and keeping ...
... marketing and its goals . Marketing men find themselves the victims of a two - pronged attack . On the one hand , they are asked such questions as these : Can marketing really be successful in moving the output of industry and keeping ...
Página 16
... marketing , also , some of us would say that the criticisms are not really directed at American marketing but rather at the fundamentals of American life and culture today . The present American way of life , in turn , stems from an ...
... marketing , also , some of us would say that the criticisms are not really directed at American marketing but rather at the fundamentals of American life and culture today . The present American way of life , in turn , stems from an ...
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