Understanding Michael Porter: The Essential Guide to Competition and StrategyHarvard Business Press, 2011 M11 22 - 208 páginas Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas. Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success. |
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Otras ediciones - Ver todas
Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta Vista previa limitada - 2012 |
Términos y frases comunes
activities airline Aravind Aravind Eye Hospital basic business model buyers CEMEX chapter choices choose company’s compete Competition 2008 competitive advantage competitors configuration core cost advantage create value customers decades define deliver Dell’s disruptive technology economic entrants example figure first fit five forces focus focused framework goal Harvard Business School Herb Kelleher Here’s higher Home Depot IKEA IKEA’s imitation In-N-Out Burger industry structure industry’s invested kind of value Liz Claiborne look low cost Lowe’s lower cost lower prices Magretta managers McDonald’s Michael Porter needs nonprofit offer organization outsourcing Paccar pany percent performance positioning profitability profits Reed Hastings relative cost relative price retailer rivals segment sell serve Southwest Southwest Airlines specific strat strategy success superior suppliers sustainable tailored value chain thing tion tive tomers trade-offs unique value value proposition Walmart What’s Zara Zara’s Zipcar