Principios de marketing

Front Cover
Pearson Educación, Jan 9, 2012 - 880 pages
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About the author (2012)

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.

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