El nuevo posicionamiento: lo más reciente sobre la estrategia de negocios #1 del mundo

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McGraw-Hill, 1996 - 173 pages
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About the author (1996)

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

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